Metro Tyres: A Globally Acclaimed Tyre Manufacturer Accelerating The Growth Of The Industry
In India, the tyre industry is a huge and key sector that is the backbone of our expanding automotive market. Today, it stands on a valuation of over $9 billion, where it serves a diverse range of vehicles. Increased mobility and infrastructural development have led to a rising demand for more manufacturers to bring more innovations at competitive prices.
The industry needs greater competition to allow the growth of sustainable practices, improved exports, and innovations. Therefore, we have brought to you the success story of Metro Group, which has over five decades of business experience, reputation, corporate strength, and an environment conducive to facilitating holistic growth.
The Chairman and Managing Director of the group, Mr. Rummy Chhabra, is spearheading the resounding success of the group and guiding it through this competitive landscape. In talks with our team, he shared many lesser-known aspects of the organisation. Let’s dive into this exclusive narrative comprising the excerpts of the conversation held with him.
The company profile
Metro Group is a US $140 million diversified conglomerate, encompassing Metro Tyres Limited and Metro International. With a robust presence in the automotive sector, the Group operates seven state-of-the-art manufacturing facilities, all certified under ISO 9001:2008 standards.
These advanced facilities specialise in producing high-quality tyres and tubes for bicycles, motorcycles, scooters, and 3-wheelers. Over the years, Metro Tyres has solidified its position as an industry leader, known for its commitment to innovation, quality, and customer satisfaction, driving growth both domestically and internationally.
Tracing the inspiring history
The group has witnessed quite an eventful journey since its inception. Ludhiana became the land from which these remarkable beginnings happened. Majorly all cycle plants are located in this famous city of Punjab.
“Even today, over 70% of cycle manufacturing is based out of Ludhiana. The conditions in Ludhiana in 1968 were very conducive for manufacturing. This would include the environment, labour availability, water, power, and, of course, the basic infrastructure.
Our founder, Mr. Man Singh, had the vision to see the potential of Ludhiana as a manufacturing hub for cycles and ancillaryrelated manufacturing. Hence, he decided to set up manufacturing in Ludhiana. I have been personally and fully associated with the company since 1976. Today, as Chairman & Managing Director, I have to oversee the entire operations of the conglomerate,” remarked Mr. Chhabra about the genesis of the organisation.
Combating the challenges
In this phenomenal journey, Mr. Chhabra faced many difficulties. But he navigated such unfavourable tides with perseverance and determination to make a difference. The biggest challenges he faced but overcame with his dynamic leadership during this remarkable journey were:
• Technological Innovation
• Domestic & Global Competition
• Changing customer preferences
• Workforce Management
A glance at the USPs
Standing out in this competitive market is hard, but Metro Group effortlessly carved its presence in the market. There are a few factors that allowed them to stand out in the market:
• Advanced Tyre Technology is the result of investing in R&D for better performance, a longer lifespan, lower rolling resistance, and improved grip and handling.
• Customer loyalty at domestic and international levels has allowed them to garner a distinct brand reputation.
• Metro Group’s strong distribution network is supported by its marketing offices in over 50 cities. They have 51 fully operational sales offices in all states of India. On a very conservative figure, their offices are in constant touch with over 10,000 cycle retailer shops and over 5,000 auto retailers.
• Metro Group’s strategic technical collaboration and outsourcing agreement with Continental AG, Germany.
Apart from the above points, the group is known for its products that stand for unmatched durability and longevity. They promote eco-friendly E-Rickshaw tyres that are sustainable and a unique eco-conscious step. Moreover, OE-centric customisation and exceptional value and warranty are a few add-ons that make a difference to their brand image.
Customer feedback is the key. Every employee at the company knows the power of customer feedback. Mr. Chhabra elucidated, “We have a process for acquiring feedback from our clients, especially on the OE side. Any constructive feedback generated is quickly worked upon.”
The focal areas
As per what Mr. Chhabra emphasised, the Indian tyre industry is undergoing a huge gargantuan tech change driven by tech advances for improved performance that could ensure safety as well as sustainability. To bring more substantial value to this space, they are highly prioritising the following areas and investing in R&D as well:
● Energy Efficient & Low Rolling Resistance Tyres
● Adaptive tread designs for various road conditions.
● Sound Absorbing Technology to reduce noise.
● Tyres optimised for E-Rickshaw Tyres
● Green production processes
Keeping up with the employee expectations
Metro Group has a highly skilled and devoted headcount of 4000. There has to be a reason behind such a vast workforce thriving under Metro Group’s parasol. Well, the credit goes to the senior leaders who have established a friendly and employee-centric work culture in place. Mr. Chhabra proudly states, “We, at the Metro Group, always state that our greatest assets are our 4,000 employees who are committed to our company’s perspectives and objectives.”
What about the future ahead?
Mr. Chhabra shared his vision for the future of Metro Group. Under his guidance, the organisation would constantly persist in becoming a significant player in the Indian Tyre industry. Not only this, but they are targeting to ensure international footprints. Their futuristic roadmap is dedicated to building a truly professional, customer-centric, qualityconscious, and socially responsible organization. He added,
“We are proud of our achievements in our constant product innovation, consumer satisfaction standards, industry recognition, and our business growth model. In line with our vision, we would keep bringing more innovations and people-centric solutions.”
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