Aegte Lifescience: Revolutionizing the Beauty Market with Premium Vegan & Natural Makeup
The Best Makeup & Skincare Products Provider of the Year 2024
Rupali Sharma, CEO & Founder at Aegte is a passionate entrepreneur and renowned business leader. Having transitioned from the HR realm, she founded Aegte in 2018 with the mission to empower individuals with beauty products that not only enhance appearance with added confidence but also nourish and protect their skin health.
Aegte combines Mother Nature’s finest ingredients with modern scientific innovations to deliver multi-purpose, results-oriented products that enhance both beauty and skin health.
With the sole vision to create a future where natural, luxurious and effective beauty staples are accessible to all, Aegte offers a variety of skincare and makeup staples. This includes the Pore Blurring Primer with SPF 55++, which reduces the appearance of pores while providing sun protection, and the All-time Best-selling Beetroot Lip & Cheek Tint that works as a Blusher, Eyeshadow and Lip Tint while lightening Lip pigmentation. “We blend beauty with skincare benefits, ensuring our products not only enhance appearance but nourish and protect” shares Rupali.
Foray into the Skincare Business
The story Aegte began with a personal struggle faced by the leading lady, Rupali Sharma, who was dealing with severe hair fall. Despite trying several high-end and expensive products, a homemade Onion Hair Oil prepared by her mother proved transformative.
This sparked the idea of creating a brand that delivers natural, toxin-free beauty products with real results. Together with her husband, Co-founder Dhiren Sharma, and the support of an initial investment, they established Aegte. In 2018, the company launched its first product- Premium Onion Hair Oil, which sold out within a few days.
What Gives Aegte an Edge Over Competitors?
One of Aegte’s key USPs lies in its unique approach of blending makeup with skincare benefits. The brand offers luxury organic products at an affordable range. Their key strategies include harnessing the power of digital marketing, influencer collaborations, and community-driven campaigns, which enable the team to build deeper connections with the customers. Aegte’s focus on natural, vegan, results-oriented and multi-functional products like the Jelly pH Tinted Lip Treatment Balm and Blue Filter Silk Primer Skin Tint with SPF 60PA+++ made it a trusted name in the market.
Influence of Tech-innovations in the Industry
The beauty industry has seen the rise of AI-driven skin analysis tools, which provide personalized product recommendations. Green chemistry transforms how ingredients are sourced and formulated, leading to more eco-friendly production processes. Nanotechnology is also enhancing product efficacy by ensuring that active ingredients penetrate deeper into the skin, thus maximizing results.
The Secret to a Friendly Work Culture
The Aegte team consists of experts in cosmetics, skincare, marketing, and customer service, all working in synergy. They focus on open communication and provide opportunities for skill development, ensuring everyone feels valued. The leading lady believes in growing talent from within, giving individuals the chance to explore different roles and learn new skills, and maintaining a positive and engaged workforce.
Jewels in the Crown
Rupali and her creative vision, Aegte have received several prestigious awards. These honours include being recognized as ‘Femina Power Brand’, ‘Best D2C Brand of the Year 2023’, and ‘Most Trust Brand of India 2023’. These accolades reflect their commitment to excellence and customer satisfaction.
The Spirits Behind the Success
At Aegte, the leadership is driven by the vision and passion of a Power Dynamic Duo- Rupali Sharma and Dhiren Sharma.
Rupali Sharma, Founder & CEO
Rupali is the visionary behind Aegte. As the driving force, she oversees product innovation, brand strategy, and overall operations. Rupali’s deep commitment to offering 100% vegan and toxin-free products has helped Aegte carve out its niche in the beauty industry.
Dhiren Sharma, the Co-Founder
Dhiren plays a crucial role in steering the company’s growth and business strategies. With his strong business acumen, Dhiren handles financial planning, investments, and overall business operations. His expertise in scaling the brand and expanding its market reach complements Rupali’s passion for product innovation.
Words of Wisdom
Stay authentic and committed to your vision. It is crucial to focus on delivering value, building trust with your customers, and never compromising on quality. Challenges will come, but resilience and adaptability will be your strongest assets. Prioritise your mental and physical well-being, as it directly influences your productivity and creativity.
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