In a rapidly evolving Indian skincare landscape, few brands have emerged as true disruptors. Bake, founded by Drishti Kharbanda, is leading the next generation of dermatologist-recommended, active-based skincare — combining clinical efficacy with clean formulation philosophies and cutting-edge tech innovation. Honored as the Winner of the Beauty Innovation category at the Global Icon Awards 2025, Bake is redefining what modern Indian consumers expect from their skincare.
At its core, Bake is not just a skincare brand — it is a skincare intelligence company. The brand was born from a need for high-performance, ingredient-focused products that address India-specific skin concerns such as pigmentation, acne, uneven skin tone, and post-acne marks, while being gentle and barrier-safe. With a product line that includes 2% Kojic Acid Soap, micropoint acne patches, multi-peptide sunscreens, and exfoliating lip kits, Bake stands out for its innovative formulations, visible results, and honest science.
But what truly sets Bake apart is its bold leap into AI-driven personalization. In 2025, Bake launched BakeDermaXpert — India’s first AI-powered skincare assistant developed for intelligent product recommendations and routine building. Integrated directly into the brand’s website, BakeDermaXpert analyzes user concerns such as pigmentation, oily skin, dark spots, and acne, and offers dermatologically aligned routines using Bake’s own clinically formulated products. The platform empowers users to better understand their skin and receive tailored skincare suggestions — without the need for trial-and-error or expensive consultations.
“We didn’t just want to build great products — we wanted to build smarter skincare,” says Drishti Kharbanda, founder and CEO of Bake. “From day one, our vision has been to combine the power of clinically backed actives with the intelligence of technology, so every user can find the exact solution their skin needs — without compromise.”
Bake’s formulations are proudly sulfate-free, artificial fragrance-free, cruelty-free, and dermatologically tested. Whether it’s their Kojic Acid body scrub for pigmentation, Niacinamide + AHA face washes, or AI-personalized routines, every product is rooted in results and transparency. The brand’s use of ingredients like Kojic Dipalmitate, Azelaic Acid, Bakuchiol, and Tranexamic Acid reflects its commitment to bridging the gap between over-the-counter skincare and professional dermatology.
With a growing footprint across India via D2C, Nykaa, Blinkit, and other e-commerce platforms, Bake has earned the trust of thousands of consumers — especially Gen Z and millennial users who demand effectiveness, clean formulation, and smart buying tools. The brand has also attracted attention for its first-in-India innovations, such as XL-sized pimple patches, lip oil in roll-on format, and AI chatbot-powered consultations.
Looking ahead, Bake is building toward a future where makeup and skincare are no longer separate categories. The brand’s upcoming line of intelligent, skincare-powered makeup aims to deliver performance with purpose — combining clinically effective ingredients with the finish and feel of cosmetics. From barrier-safe blushes to hybrid tints that treat while they enhance, Bake’s next chapter is about redefining how Indian consumers wear their skincare — even when they wear makeup.
As Bake continues to build trust through science, personalization, and accessibility, it is fast becoming one of the most influential players in India’s skincare revolution — a brand where every formula is functional, every experience is intelligent, and every product is powered by purpose.
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