As businesses across India increasingly adopt artificial intelligence and connected technologies to improve operations, Samsung is expanding its enterprise ambitions with the launch of its new Business Experience Studio (BES) in Gurugram. The studio, inaugurated on Wednesday, is designed as a live demonstration center where enterprises can experience AI-powered, integrated solutions tailored for multiple industries, including retail, banking, healthcare, education, and hospitality.
Puneet Sethi, Vice President, Enterprise Business, Samsung India, stated in an exclusive interview with ANI that the studio highlights “industry-specific, vertical-specific solutions” from Samsung’s software and product line. “What we have showcased here is industry-specific, vertical-specific solutions across our product portfolio,” Sethi stated. “We represent a lot of verticals here, starting from education to retail to banking and finance, healthcare, and hospitality.”
According to the corporation, the BES project is in line with both the growing need for intelligent, connected business environments and India’s accelerating digital transformation.
AI at the Core of Enterprise Strategy
Speaking on artificial intelligence’s expanding significance, Sethi stated that it is now a key component of Samsung’s business strategy. “AI is our foundation, and AI is embedded in all our products and devices,” he stated. “People are not only using our devices but also using the AI embedded in them to increase productivity, whether from their sales force or back-end operations.”
“AI-led features are already helping businesses improve operational efficiency and workforce productivity across sectors,” he continued.
Samsung is exhibiting applications at the BES, including connected healthcare systems, digital learning solutions, safe digital interactions in banking and financial services, and immersive customer engagement in retail.
Expanding Reach and Co-Creation
According to Sethi, the company wants to use its regional sales network to deliver these AI-powered products to tier-two and tier-three cities.
In India, Samsung presently has two business experience studios: one in Mumbai and one in Gurugram. The company claims that these facilities give businesses a chance to see firsthand how linked ecosystems may enhance productivity, scalability, and consumer interaction in practical settings.
The setting highlights Samsung’s wider enterprise ecosystem capabilities by exhibiting use cases for homes, lobby areas, boardrooms, and experience centers.
According to the company, BES aims to advance discussions beyond specific products by enabling organizations to comprehend how interconnected technologies can coexist together.
To develop flexible and data-driven business environments, Samsung has included screens, mobility solutions, AI-powered devices, and Samsung Knox security into the platform.
As the company expands its enterprise presence in India, Samsung stated that the business experience studios would also serve as co-creation hubs where businesses and partners can work together to develop tailored solutions for certain industry requirements. (ANI)
FAQs – Samsung AI-Powered Business Experience Studio
1. What is Samsung’s new Business Experience Studio (BES)?
Samsung’s BES is an AI-powered demonstration center designed to showcase integrated business solutions for industries like retail, healthcare, education, banking, and hospitality.
2. Where is Samsung’s new Business Experience Studio located?
The new BES has been launched in Gurugram.
3. What is the purpose of Samsung’s BES?
The studio allows businesses to experience how AI-powered and connected technologies can improve productivity, operations, customer engagement, and scalability.
4. Which industries are targeted by Samsung’s BES solutions?
Samsung is targeting sectors such as the following:
- Retail
- Banking & Finance
- Healthcare
- Education
- Hospitality
5. How is AI integrated into Samsung’s enterprise strategy?
According to Samsung, AI is embedded into its products and devices to help businesses improve workforce productivity and operational efficiency.
6. What technologies are showcased at the BES?
The studio demonstrates the following:
- AI-powered devices
- Connected healthcare systems
- Digital learning tools
- Smart retail experiences
- Secure banking solutions
- Samsung Knox security platform
7. Who spoke about the BES launch?
Puneet Sethi, Vice President of Enterprise Business at Samsung India, discussed the company’s AI-focused enterprise strategy.
8. How many Business Experience Studios does Samsung have in India?
Samsung currently operates two BES facilities in India—one in Mumbai and one in Gurugram.
9. What is Samsung Knox in the BES ecosystem?
Samsung Knox is the company’s enterprise-grade security platform designed to protect connected devices and business data.
10. How will Samsung expand these AI solutions across India?
Samsung plans to leverage its regional sales network to bring AI-powered enterprise solutions to tier-2 and tier-3 cities.
11. What are co-creation hubs in Samsung BES?
The BES facilities are also intended to function as collaboration hubs where businesses and partners can develop customized enterprise solutions together.
12. Why is Samsung focusing on connected business environments?
The company believes connected ecosystems can help businesses enhance efficiency, customer experiences, and data-driven decision-making.
13. What enterprise solutions are demonstrated in the studio?
The BES showcases solutions for:
- Smart boardrooms
- Experience centers
- Connected homes
- Digital lobby spaces
- Enterprise mobility systems
14. How does Samsung aim to support India’s digital transformation?
By offering AI-enabled and connected enterprise technologies, Samsung aims to support smarter and more scalable business operations across India.
15. What makes Samsung’s BES different from a regular showroom?
Unlike traditional showrooms, BES focuses on real-world enterprise use cases and demonstrates how integrated technologies work together in practical business environments.
