RoshanSpace Brandcom Pvt. Ltd is a next-generation Out-of-Home media company built on a simple belief: OOH has always been powerful, but it needed to evolve with the times. That idea still drives the company.
Led by Junaid Shaikh, RoshanSpace is reshaping OOH into a more data-driven, content-led, and technology-enabled platform. Its approach goes beyond just offering premium inventory – the company builds integrated brand solutions that bring together media, content, programmatic capabilities, and partnerships to create real, measurable business impact for brands on iconic stages that set new industry standards.
RoshanSpace operates with a clear mission to transform OOH into a modern, measurable, and impactful medium, guided by a long-term vision to build a scalable, globally relevant DOOH platform. At its core, the company is driven by the three core values – integrity, innovation, and a strong bias for action – that shape every decision and partnership.
Reshaping a Legacy for a Digital-First Era
What drew Junaid Shaikh to the business was the opportunity to reimagine a legacy built by his father, Abdul Kader Shaikh. He saw that OOH had inherent strength but remained underutilised in a marketing realm demanding performance and accountability. This belief felt like a chance to not just grow a business but to build something future-ready, where technology, storytelling, and measurable outcomes come together. The journey since has been about unlocking that potential and scaling it across markets, with expansion into the UAE market.
From Static to Strategic: Key Challenges
For Junaid and his team, the greatest challenges have been shifting mindsets—moving clients from seeing OOH as a static medium to recognising it as a strategic, measurable, and high- impact channel.
Overcoming that does not happen overnight. It requires consistency, client education, and compelling storytelling with data-driven case studies. Above all, it demands proof – showing real outcomes at scale
The Key Differentiators
RoshanSpace stands out because of its product-first approach. The company does not just sell media; it builds scalable solutions – from flagship corridors and occasion-led packages to content-driven integrations with ProDigi DOOH Network.
“What really sets us apart is the convergence of location intelligence, creative thinking, and technology, amplified by strong partnerships. This combination allows us to deliver beyond traditional formats,” asserts Junaid Shaikh.
The Latest Technologies: Redefining Out-of-Home
The OOH industry is undergoing rapid transformation. There is a quick adoption of programmatic DOOH, dynamic creative optimisation, and advanced audience measurement tools, reshaping the medium.
AI and data presently drive everything from planning and personalisation to attribution. According to him, the future of OOH depends on one thing: how well it integrates with digital ecosystems and Martech platforms. This integration is what makes outdoors accountable and performance-driven.
Nurturing an Ideal Work Culture
RoshanSpace’s work culture is rooted in ownership and trust. Junaid believes in giving teams the freedom to think, experiment, and make decisions, balanced by a strong focus on accountability and outcomes. Collaboration sits at the core, especially between Marketing, Sales, Tech & Operations, and amidst this is the Head of Marketing and Strategy Ms.Manasa Madhsudan, who has channelized many tech innovations to address several brand’s intent to stand out of the clutter. These innovations have been honoured with highest recognition across industry forums. RoshanSpace is guided by a strong and aligned leadership team across these core verticals. Each function is aligned to a single mandate: building a future-ready organisation.
Milestones that Moved the Market
Under Junaid Shaikh’s fine guidance, RoshanSpace has scaled remarkably, strengthening its market presence and building strong credibility across the industry. The key milestones include strategic expansion into the UAE and forming meaningful partnerships that extend the company’s impact beyond traditional OOH.
More than anything, the thing the company values most is shifting client perception: repositioning OOH from a visibility buy to a strategic and performance-led channel that drives business results.
Words of Wisdom
Junaid Shaikh’s advice to aspiring entrepreneurs is simple: focus on creating real value. He points to RoshanSpace’s gold standard assets – BandraFOCAL, EDGE7Mahalakshmi, The ProDigi TWINN, and the Flagpoles – as proof that markets reward clarity of vision and consistency in execution, even as technologies and trends evolve. He further suggests staying adaptable, but always stay grounded in the core problem you set out to solve.
