Written by jaya pathak
Streetwear
In recent years , the streetwear evolved from its modest beginnings become a major part in High fashion. Street wear is a dynamic and highly influencing fashion style that originated from streets and subcultures especially in urban culture. Streetwear has became global fashion phenomenon beyond social and cultural diversity. The street where style has influenced by skateboarding ,hip hop culture, grafting and athlete wear.
The streetwear has reshaped the vision of people towards fashion with its relaxed silhouettes, bold graphics and mix of high and low fashion has blurring the lines between luxury and Street style. The streetwear captures the fashion enthusiasts worldwide ,with its comfort individuality and Self expression. With the increasing popularity, the boundaries between casual and high fashion has been obscured, giving attention to influential designers and luxury brands. T-shirt hoodies sneakers and baseball caps are the important street wear staples collaborating with the brands and the street where getting the subculture into the main stream.
Today for the globally diversifying era, the street wear is enforcing in the fashion industry, symbolizing the cultural identity and self expression. With the rise of social media and digital culture the growth has been enhanced with continuous evolution reaches new heights. The enhancement of straight hairstyles keeps it at the forefront of fashion trends ,with dynamic mixture of past influences and future possibilities.
The roots of street wear
In 1980s, the street wear has emerged as subculture originating in some urban centers such as loss Angeles, New York city and Tokyo with their desire of youth to show their self expression and individuality .
The street wear began in 1970’s in California, with the surfers and skaters who need comfortable clothing and practical for their activities. Streetwear get inspired from various sources such as skate boarding, Hip Hop, graffiti art and punk ,aesthetic created a new fashion style that emphasized comforts, self expression and do it yourself ethos. It emerged during late 20th century, as the symbol of creativity ,individuality and self expression with the rebellious and non accepting movements has now evolved from the fusion of urban subcultures.
In 1980s the rise of streetwear brands like Shawn Stussy’s label and bold branded with distinct logos. Earlier selling custom surfboard, has expanded its variety featuring his distinct signature logo on various products such as t shirts, loose fitting pants, hoodies and caps. This impactful branding for both skaters and surfurs has led the foundation for global fashion movement.Stussy with its exclusive custom made variety jackets, featuring the recipient names and the phrase “International stussy tribe” , help the brand to maintain its unique identification.
Meanwhile the hip hop culture was getting moment in New York city, with its distinct styling of oversize t-shirts baggy jeans and bold accessories influencing the music’s, street level origins. With the increase of new followers among the youth ,the popular brands like Nike ,Adidas ,Puma getting connected with the emerging Hip Hop culture are creating the fusion of sportswear and Street style.
In the 1990s the street wear has explored with the rise of brands like supreme in New York and A bathing ape in Japan. Supreme under the guidance of it’s founder Jebbia’s , with its limited edition, collaborated with renowned artist designers, influence the fashion industry globally. It has created the fusion for both skate borders and fashion enthusiasts, influencing the main stream fashion music and art and enhanced the urban culture.
A bathing Ape popularly known as bape,emerges from the creativity of Nigo , in Harajuku. Bape with it’s vibrant graphics and distinct typography has evolved as the landscape for reshaping the urban fashion Streetwear innovation.
The various brands has created revolution in the streetwear industries, collaborating together with designers ,artist, brands worldwide. These collaborations are not only enhancing the attention from enthusiasts but also with their creative products and fostering the fusion of ideas pushing the boundaries of fashion innovation.
Cultural impact of streetwear
The streetwear is now evolving and reshaping the industry with eco friendly materials exploring up cycling and recycling methods and emphasizing on a sustainability and ethical practices. In the age of technology, the social media played a vital role in enhancement of popularity of cultural, social and technology factors of streetwear that have reshaping the fashion industry.
By the 2000s and 2010s collaborated with luxurious fashion and streetwear brands such as supreme, Nike, off white, Vuitton etc. broad the streetwear into the mainstream. This collaborations has blurred the lines between casual and high end fashion houses like Gucci, and Balenciaga and enhances the broader audience to the fashion world of streetwear’s.
The contemporary Street wear style of 80s Hip hop music and subculture has shaped the traditional fashions styles with a specific subcultures to latest fashion trends. Tracksuits, white sneakers ,bucket hats and gold chains not only reflects the enrichment of contemporary culture but also ensures the evolution of streetwear of pop up culture.
In the realm of fashion world, The convergence of cultural influences digital connectivity and high and endorsement has formed street wear as influencing moment.
Top streetwear essentials
In the fashion industry ,the t-shirt and hoodies and sneakers are versatile and can be used throughout the year the inspite of any weather or setting. Embarking the journey of dynamic streetwear, let’s enter into diverse expression and distinctive types of streetwears.
From the rebellious attitude of Skate wear to the fusion of luxurious and casual in Hypebeast style each type has accommodated are you make individuality and influences the fashion movement. The skate wear, tech wear, high fashion streetwear, original streetwear, athleisure inspired streetwear, mainstream streetwear contributed to the vibrant tapestry of self expression and cultural influence in the world of a street fashion. The digital innovations are reshaping the future of streetwear and burning the physical and virtual fashion boundaries.
Summary
Streat wears are dynamic and influencing fashion style that has been originated from streets and subcultures in an urban environment such as Hip Hop culture punk athlete where and skateboarding. Streetwear is much more than just clothing, it is a cultural expression and diversifying the various creativity of urban youth. With the continuous innovation and global impacts of streetwear ,it became the forefront of fashion ,by pushing the boundaries of style, creativity and cultural significance. Major characteristics of streetwear is by its casual ,comfortable ,aesthetic and sustainable clothing styles influenced by Hip Hop, skate borders sports wears.
