RAS Beauty
Transforming Skincare, Empowering Lives, and Leading Sustainability
In an era where skincare shelves are crowded with products laden with chemicals and beauty conglomerates dominate the market, finding a skincare brand that prioritizes purity, transparency, and sustainability has become a quest for many. Enter RAS Beauty Private Limited, a trailblazing venture founded by the visionary Shubhika Jain in 2017. This company has emerged as India’s fastest-growing luxury beauty brand, redefining the beauty landscape with its farm-to-face philosophy.
Unveiling RAS: Essence of Nature for Healthiest, Happiest Skin
The name ‘RAS,’ pronounced r-uh-us, embodies the essence and happiness the brand promises to deliver. Since its inception, RAS has been unwavering in its commitment to creating skincare products that harness the power of clean ingredients in effective, luxurious formulas. Stemming from a need to offer Indian consumers natural products with result-driven active botanicals, RAS stands as a beacon of honesty, transparency, and responsibility in the beauty industry.
Local Roots, Global Impact
Rooted in the rich tradition of using local herbs and botanicals in Indian beauty formulations, RAS aims to bridge the gap between tradition and innovation. The brand produces locally crafted blends that perform, eliminating the need for importing beauty concoctions at higher price points. RAS’s portfolio has expanded from face and body oils to over 140 SKUs, offering a comprehensive range of products across hair, skin, and body care.
Aspiring for Health and Happiness
At the core of RAS Beauty’s mission is the aspiration to improve the health and happiness of consumers through pure, high-quality, and effective skincare. The brand’s commitment extends beyond the surface, reaching deep into the values that guide their every decision.
Sustainable Packaging: A Pledge for the Planet
RAS Beauty doesn’t just stop at skincare; it extends its responsibility to the environment. With innovative packaging choices such as biodegradable bubble wrap and glass bottles, RAS is minimizing its environmental impact. The brand actively promotes responsible recycling practices by encouraging customers to return empty bottles through a points system on their website.
Making a Difference: Beyond Beauty
RAS Beauty’s impact extends far beyond skincare. With 300,000 positively impacted customers, 400 direct livelihoods, and 3,500 farmer connections, the company is a force for positive change. The commitment to sustainability is evident in numbers, with net carbon positivity, monthly recycling of 500kg of waste, and a 26% reduction in water usage compared to conventional farming.
Inclusive Growth: Impact on Lives and Environment
Beyond the quantitative impact, RAS Beauty prides itself on fostering a diverse work culture, with 67% women, 24% tribal community, and 38% other communities within the company. Regular meetings and gatherings, a secret ingredient to their success, emphasize the importance of bonding and communication.
Disrupting the Market with Farm-to-Face Approach
RAS Luxury Skincare stands as the first and only farm-to-face skincare brand in India, disrupting the market with a unique value proposition. The vertically integrated model ensures unparalleled purity and quality, resulting in a remarkable 300% year-on-year growth and an impressive ARR of approximately $7 million.
Value-Add Propositions: Radiance Beyond Beauty
The value RAS Beauty brings to its clientele lies in products like the Radiance 24k Gold Elixir, Radiance 24k Face Gel Serum with 148hr Hydroburst Technology, and Super Recharge Bakuchiol Night Cream, offering a luxurious and effective skincare experience.
Innovation and Skincare: Hand in Hand
Research and Development (R&D) play a pivotal role in RAS Beauty’s growth trajectory. The company’s commitment to specialized formulations for different skin types, incorporating trademarked technologies like HYDRAPLENISH™, highlights its dedication to offering tailor-made solutions.
Work Culture: Fostering Growth and Happiness
RAS Beauty’s work culture goes beyond the ordinary, fostering an environment of openness, dedication, and responsibility. Initiatives like flexible work hours, regular training sessions, transparent communication, wellness programs, and recognition and rewards contribute to a positive and motivated workforce.
Professional Development Opportunities: Nurturing Talent
The company actively invests in the professional development of its employees through regular training sessions, acknowledging and rewarding achievements, and creating a conducive work environment that prioritizes mental and physical well-being.
Achievements and Accolades
As RAS Beauty Private Limited embarks on its mission to redefine the skincare industry, the recognition and accolades it has garnered speak volumes about its impact. In 2023, RAS was proudly awarded the title of “Times Best Brand of the Year,” solidifying its position as a pioneer in the beauty landscape. The brand’s innovative skincare experience store in Raipur caught the attention of Indian Retailer, highlighting RAS’s commitment to providing a unique and immersive customer experience.
Lifestyle Asia, Fashion Value Chain, Adgully, and Mid-Day are just a few among the myriad of platforms acknowledging RAS’s emergence as a force to be reckoned with. The brand has been featured in Elle, Grazia, Outlook India, and Womens Web, further attesting to its growing influence and popularity. The Elle List Awards 2023 recognized RAS for its contribution to the beauty industry, showcasing the brand’s commitment to excellence.
Financial Triumphs: Funding Rounds and Investments
Economic Times and Green Frontier Capital have recognized RAS’s financial prowess, with successful funding rounds of $2 million and $1.5 million, respectively. Sixth Sense Ventures, a prominent player in the investment landscape, has been a key supporter of RAS’s growth journey. The company’s success has also been featured in Beauty Matter and Digital Journal, further highlighting its financial stability and market appeal.
CSR Initiatives: Paving the Way for Sustainable Beauty
RAS Luxury Skincare is not just a brand; it is a movement towards sustainable and socially responsible beauty practices. Vertical integration, vegan and chemical-free products, sustainable farming practices, and empowering women are at the heart of RAS’s Corporate Social Responsibility (CSR) initiatives. The company’s commitment to these initiatives contributes to a reduced environmental footprint, ethical consumer choices, industry innovation, and the empowerment of women within the workforce.
Future Endeavors: A Vision Beyond Boundaries
Looking ahead, RAS Beauty envisions itself as the No.1 Luxury Skincare brand in India with a global footprint. The company plans to expand its product range to over 250 SKUs, marrying cutting-edge skincare technology with the purest natural ingredients. Aiming to establish 100 physical retail locations in India and globally, RAS is poised to lead in sustainable and eco-conscious skincare practices.
The brand’s future goals include a significant increase in community impact, positively affecting the lives of over 1,000 employed women and partnering with 10,000 farmers. Through substantial investments in Research and Development (R&D), marketing, and the integration of Artificial Intelligence (AI) technology, RAS aspires to be a trailblazer in the industry, putting India on the global beauty map.
Words of Wisdom for Aspiring Entrepreneurs
In a parting message to aspiring entrepreneurs, Shubhika Jain, the Founder & CEO of RAS Beauty, emphasizes perseverance and continuous learning. “Don’t give up! Be at it; you never know when you can hit the goal. Be ready to put in the extra efforts and hours. Be inquisitive, keep learning,” she says. RAS Beauty’s journey is a testament to the power of determination and a relentless pursuit of excellence.
In conclusion, RAS Beauty Private Limited’s story is not just about skincare; it’s about a commitment to purity, sustainability, and making a positive impact on lives and the environment. As the brand continues to rise, it sets a shining example for the beauty industry, showcasing that beauty can be both luxurious and responsible, creating a future where skincare is not just a routine but a conscious choice for health, happiness, and sustainability.
