Magicpin gives workers jobs after YesMadam fires them: “No, ma’am.”
Magic Pin used the now-viral advertisement of two men holding placards to begin a new campaign on LinkedIn.
Following controversy, Magicpin offers jobs to laid-off YesMadam employees. One day after YesMadam came under fire for reportedly carrying out a “mass firing” based on an internal mental health survey, the delivery and shopping app Magicpin intervened to provide support to the impacted staff members of the platform that provides home salon services.
YesMadam Layoffs Spark Magicpin’s Supportive Campaign: ‘No Madam’
Magicpin invited laid-off workers to join their company through a LinkedIn ad. Magicpin’s creative director, Madhav Sharma, posted a humorous advertisement with the words, “This campaign was executed without any stress.”
Two people holding placards are shown in the advertisement. “No, Madam,” one says. Employees under stress can still perform! The other says, “Magicpin invites laid-off employees to join across departments because they care.” Numerous people have taken notice of the campaign, which emphasizes Magicpin’s support for the impacted professions.
Magicpin to the Rescue: Job Offers for Employees Laid Off by YesMadam
The Magicpin post garnered significant praise from social media users, with many lauding it as an “innovative marketing strategy.” One user remarked, “Impactful and thoughtful initiative—creating real opportunities while addressing important issues. Well done.” Another added, “Magicpin is doing magic for laid-off employees.”
The campaign has not only highlighted Magicpin’s creativity but also its empathetic approach toward supporting professionals in need, earning widespread appreciation online.
A third user responded, “Well, it’s a marketing strategy and I would say it worked very well.”
After a copywriter at the Noida-based firm shared a LinkedIn post exposing a purported internal communication regarding mass layoffs, the backlash against YesMadam started on Monday. According to reports, the email told staff members they were being let go after completing a mental health survey.
The staff member wrote, “What’s going on at YesMadam? You survey us at random first, then fire us overnight because we’re stressed? Not only that, but 100 other people have also been let go.
The choice to prioritize a stress-free work environment was described in the linked email. It read, “We have given considerable thought to the input as a firm dedicated to creating a positive and healthy work environment. We have taken the painful decision to fire individuals who showed signs of severe stress in order to guarantee that nobody is left feeling overwhelmed at work.”
On social media, the incident has drawn a lot of criticism, with many people casting doubt on the company’s policies regarding employee welfare.
FAQ
Q1: What happened with YesMadam recently?
YesMadam, a home salon services platform, reportedly conducted a mass firing of employees who indicated high levels of stress in an internal mental health survey.
Q2: How did Magicpin respond to YesMadam’s mass firing?
Magicpin launched a LinkedIn campaign offering jobs to the laid-off YesMadam employees. The campaign featured a humorous ad with two people holding placards, one saying “No, Madam. Stressed employees can perform!” and the other inviting them to join Magicpin
Q3. : What was the public reaction to Magicpin’s campaign?
The campaign received widespread praise on social media, with many users calling it an innovative and thoughtful marketing strategy. Users appreciated Magicpin’s empathetic approach and support for the affected employees.
Q4: What did YesMadam say about the mass firing?
A: Yes, Madam stated that the decision to fire employees was made to ensure a stress-free work environment. They claimed to have carefully considered the feedback from the mental health survey and decided to part ways with employees who indicated significant stress.
Q5: How did the controversy start?
The controversy began when a copywriter at YesMadam shared a screenshot of an internal email on LinkedIn, exposing the mass layoffs. The email cited the company’s commitment to fostering a healthy work environment as the reason for the decision.
Q6: What has been the criticism against YesMadam?
Critics have questioned YesMadam’s approach, arguing that firing employees for being honest about their stress levels is counterproductive and raises concerns about the company’s employee welfare policies.
Q7: How many employees were reportedly affected by YesMadam’s mass firing?
Reports indicate that around 100 employees were laid off following the mental health survey.
Q8: What did Magicpin’s Creative Director say about the campaign?
Madhav Sharma, Magicpin’s Creative Director, mentioned that the campaign was executed without any stress and highlighted Magicpin’s care for laid-off employees.
