Innvolution Healthcare: Leading The Charge In Heart Care Through Innovative And Advanced Solutions
India’s Great Workplaces to Shape Your Career – 2024
In healthcare, Innvolution emerges as a transformative force, revolutionising the landscape of the medical device industry with its comprehensive Cardiovascular Devices Portfolio. The company was born out of the pressing need to reduce India’s reliance on imported medical imaging technologies. Established in 2010 by a team of seasoned experts with over 100 years of combined experience in cardiovascular device development, Innvolution has quickly established itself as an industry pioneer.
Today, Innvolution is a rapidly growing and technologically advanced company, excelling in producing cutting-edge products including Drug-eluting Stents, Balloon Catheters, guidewires, and advanced medical imaging technologies like LVAD, FFR, and intravascular ultrasound. This complete ICVD solution is designed to meet the evolving needs of healthcare providers, ensuring they have access to the latest tools for optimal patient care.
In addition to being a growing firm, Innvolution is renowned for its unique employee-centric work culture. With its flexible work policies and positive atmosphere, Innvolution has been recognised as a “Great Place to Work.” The company wholeheartedly attributes its success and achievement to its dedicated and competent employees.
The Genesis of Innvolution
The company’s roots can be traced almost one and half decades back to Bengaluru, Karnataka. “We saw an opportunity to revolutionise Cath lab technology with a commitment to “Made in India for the World.” Our goal was to create the world’s most compact Cath lab that not only delivered outstanding image quality but also reduced radiation exposure and installation costs”, asserts the leading man, Gaurav Agarwal, MD of Innvolution.
Driven by the need for accessible cardiac care, especially in tier 2 and tier 3 cities, Gaurav and his team sought to overcome the challenges of limited healthcare access. Many patients had to travel hundreds of kilometres for simple cardiac procedures, which often led to delayed treatment. By deploying innovative and cost-effective cath labs in these underserved regions, they have significantly improved access to high-quality cardiac care, ensuring timely intervention and reducing the physical and financial strain on patients.
Navigating Initial Setbacks
Establishing any business from scratch has its challenges, but for healthcare endeavours like Innvolution, the obstacles multiply tenfold. The greatest obstacle the Involution team faced in their journey has been overcoming the resistance within the healthcare industry, particularly when it comes to the adoption of advanced medical technologies. Additionally, the capitalintensive nature of developing sophisticated equipment like their Cath labs and the lack of a complete vendor ecosystem posed significant challenges. However, they overcame these hurdles by prioritising the user experience and focusing on innovative design and enhanced workflow in the Premier Cath labs.
To address these obstacles, the team has developed their C-arm castings, establishing themselves as key players in Asia. their flagship models, such as the CE-Marked Pinnacle Agile, have found success globally, especially in countries with universal health insurance. Strategic hiring, securing vendor partnerships, and strict adherence to timelines allowed them to build a strong foundation. The supportive macro environment further empowers them to become a major exporter of X-ray equipment. Their versatile Cath labs, known for hassle-free service and lifetime software upgrades, position them as innovators in the healthcare sector.
Unparalleled Value Proposition
Innvolution stands out in the industry with its pioneering efforts in the cath lab and stent manufacturing, setting high standards for innovation and quality. Their commitment to advancing these technologies is demonstrated by the successful launches of their Pinnacle and Premier Cath Labs, which have solidified their leadership in the field.
The recognition as Asia’s most awarded Cath Lab manufacturing company, with 16 accolades, highlights its dedication to excellence. Securing funding from OrbiMed was a pivotal moment that propelled further innovation, allowing the company to surpass 400 Cath Lab installations across India and showcase its market dominance
“Our international expansion and the CE marking of our Pinnacle Agile and Premier Elite models reaffirm our commitment to global standards. Additionally, our exclusive distribution partnership with OrbusNeich has greatly expanded our product diversity, further enhancing our position as a leader in cardiac care solutions,” shares Gaurav.
Distinctive Strategies for Marketing
Innvolution implements a dynamic, technology-driven approach to promote its brand and connect with the healthcare community. The team leverage its strong digital presence across platforms, including social media, online forums, and interactive websites, to engage and inform the audience.
Gaurav highlights the company’s strategic participation in major tradeshows such as Arab Health, EuroPCR, India Live, and NIC, along with its presence in key publications like Medical Buyer and Medgate to reinforce their commitment to visibility and influence.
Innvolution further enhances its network presence through social media, boasting more than 11,000 organic followers on LinkedIn. Virtual events, webinars, and cutting-edge communication tools are used to amplify the company’s innovative cardiac care solutions, ensuring that healthcare professionals, stakeholders, and the public stay informed and connected.
The Key Hurdles Along the Way
Innvolution addresses critical challenges faced by clients, such as limited access to advanced cardiac care in underserved regions and the high costs associated with cutting-edge technology. Their revolutionary cath labs, blending affordability with advanced features, have drastically improved patient outcomes and made cardiac care more accessible across India.
By installing cath labs in 20 previously underserved cities, the team strives to provide high-quality care to patients who previously had no access, reducing complications and improving recovery times. This commitment to making advanced cardiac care both affordable and accessible has elevated the standard of healthcare while minimising costs for clients.
Pioneering in Advanced Healthcare Solutions
Remaining at the forefront of adopting and implementing cutting-edge technologies driving the evolution, Innvolution has introduced several groundbreaking advancements.
Real-Time Stent Enhancement: This innovative solution offers precise visualisations of stent placements relative to cardiac anatomy, improving procedural accuracy.
Dynamic Coronary Roadmap: It provides automatic, real-time navigational guidance, enhancing efficiency during complex PCI interventions without disrupting traditional workflows. Looking to the future, Involution is exploring cutting-edge technologies to further revolutionise cardiac care.
Interventional Vascular Robotics: Designed to mitigate radiation hazards and reduce work intensity for vascular interventional doctors, these robotics aim to enhance surgical accuracy and efficiency.
Virtual FFR & 3D Rendering: It offers 3D rendering of the entire coronary tree in just 10-15 seconds using two angiographic views, along with AI-enabled virtual FFR calculations, setting it apart from current solutions.
Advanced OCT: Featuring AI-enabled calcium scoring and angiographic co-registration, its OCT solution provides enhanced diagnostic capabilities.
Enhanced IVUS/FFR: It includes both 40 MHz and 60 MHz imaging capabilities for more detailed internal imaging.
AI-Enabled Image Post-Processing: It identifies soft plaques that are typically not visible in standard angiograms, allowing clinicians to plan procedures more effectively.
The Significance of Innovation and Tech Advancements
Innovation and technological advancements are the driving forces behind the future of healthcare, and the Innvolution team is deeply committed to leading this. Their approach to innovation revolves around developing advanced features like Real-Time Stent Enhancement, which offers precise visualisation of stents about cardiac anatomy, and the Dynamic Coronary Roadmap, which provides real-time navigational guidance during complex PCI interventions. These advancements not only improve procedural accuracy but also maintain workflow efficiency.
Gaurav further adds,
“Our vision extends beyond current innovations as we actively collaborate with academic institutions to explore the potential of augmented reality, virtual reality, robotics, and artificial intelligence. By integrating AI and machine learning into imaging, we are making strides in creating safer, more precise therapies. Furthermore, digital medicine presents exciting opportunities for remote disease diagnosis and treatment, broadening access to healthcare.”
Innvolution is committed to staying at the cutting edge of technology, ensuring that its advancements align with the evolving landscape of healthcare, ultimately enhancing patient outcomes and transforming how care is delivered worldwide.
Empowered Employees, Empowered Solutions
At Involution, the company’s work culture is central to its success and is demonstrated by its recognition as a “Great Place to Work.” This award reflects the company’s dedication to creating an environment where employees feel valued, relaxed, and motivated. They focus on fostering a positive atmosphere through various initiatives intended to build strong relationships and maintain a supportive work environment to keep the team motivated. Additionally, flexible working arrangements and teambuilding activities ensure a fulfilling work environment.
Furthermore, regular team-building activities, such as games and outings, are essential not only to strengthen interpersonal connections but also to enhance overall team dynamics. By prioritising employee well-being and engagement, the company ensure that the workplace remains a dynamic and enjoyable space, enabling individuals to thrive and contribute to collective success.
Remarkable Achievements and Milestones
Innvolution has made remarkable achievements and milestones while working on its mission to bring cutting-edge technologies to improve sales and save lives in the Cardiovascular domain. The company has been honoured as Asia’s most awarded cath lab manufacturer, with 16 prestigious accolades, including Red Dot, Good Design, and Medical Device Company of the Year awards. These recognitions reflect the team’s commitment to excellence and innovation.
The successful launches of the Pinnacle and Premier Cath Labs have solidified the company’s position as a leader in cardiac care. Innvolution’s global expansion and the CE marking for Pinnacle Agile and Premier Elite models have affirmed its dedication to global standards.
“We are also proud of our efforts to democratise cardiac care in India by installing cath labs in cities where there were previously none, making advanced cardiac care more accessible to underserved regions” Ashvini emphasises.
Shaping the Future of Innvolution
In 2024-25, the healthcare landscape will undergo transformative changes through innovative technologies. Innvolution aims to lead the way in revolutionising cardiac care and maintaining its position at the forefront of the healthcare industry. The company is developing cutting-edge features that provide clear, real-time visuals of undeployed stents about previous deployments and cardiac anatomy, enhancing procedural accuracy. This feature will offer automatic, real-time navigational guidance, significantly improving the efficiency of complex PCI interventions while maintaining standard workflows.
Innvolution is looking to collaborate with academic institutions to explore and integrate advancements such as augmented reality, virtual reality, robotics, and artificial intelligence. It is also working on the Virtual FFR & 3D rendering of the entire coronary tree that gives a 3D rendering of the entire coronary tree in 10-15 seconds, with two angiographic views (not necessarily 30 deg / 45 deg apart). Additionally, it has AI-enabled virtual FFR calculation for the entire coronary tree. and the AI-enabled image post-processing solution would aid the clinicians in planning the procedures in a more judicious manner.
Words of Wise
Advising aspiring healthcare innovators, the leading team of Innvolution offers this guiding principle: prioritise a patient-centric approach and foster collaboration with diverse stakeholders. Uphold the highest ethical standards, stay ahead of healthcare advancements, and focus on practical solutions to real challenges. Champion accessibility and excel in risk management, all while embracing a spirit of persistence and resilience. By adhering to these principles, you can drive transformative change in healthcare, significantly impacting patient well-being and shaping the future of the industry.
Dynamic Leadership
Gaurav Agarwal Gaurav Agarwal holds a B-Tech in Biomedical Engineering and brings nearly 28 years of experience in the medical device industry. He has deep expertise in the Indian and Asian markets and holds an MBA from IIM Kozhikode. Gaurav has a strong track record of incubating and scaling startups.
Ashvini Suthar
Ashvini has over 25 years of experience in the Medical Devices and Healthcare sectors in India. His extensive knowledge of the Indian Cardiovascular Device market is backed by his roles as Marketing Manager at Abbott Vascular and leadership positions in North and West India. A Life Sciences graduate, Ashvini completed his MBA in Marketing from ICFAI Business School, Mumbai.
Atul Sharma
Atul brings extensive experience in Cardiovascular devices, having led Meril Life Sciences’ North India operations and managed Abbott Vascular’s East India business. With 20 years in the Indian Healthcare market, he holds a pharmacy degree and an Executive Management Program qualification from IIM Kolkata.
Sachin Garg
Sachin comes with substantial experience in the Cardiovascular device industry, having served as Meril’s Sales Manager for North India and worked with Endovascular devices at Cordi. He is a Pharmacy graduate with a PGDBA from Symbiosis University, Pune, Sachin’s expertise adds significant value to our team.
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