FROM SMALL TOWN DREAMS TO BUILDING INDIA’S NEXT BIG TECH GIANT: THE INSPIRING JOURNEY OF ANSHUL CHOUBEY
In the heart of India, in the small town of Jabalpur, Madhya Pradesh, a dream was born. Anshul Choubey, a young man from humble beginnings, grew up in a place where opportunities seemed limited. Yet, from an early age, his dreams were boundless, and his ambitions unshakeable. While many saw only limitations, Anshul saw a world of possibilities—opportunities to break barriers, defy expectations, and carve out a new path.
After spending a decade navigating the tough and competitive world of corporate sales and marketing, Anshul was no stranger to challenges. From long work hours to high- pressure environments, he gained invaluable experience working across India’s corporate landscape. However, as time passed, he realised that his true calling lay in creating something of his own—something that would not only transform his life but also positively impact others.
In 2019, Anshul took a leap of faith and founded Creative Vasishtha, a one-stop marketing and advertising agency in Bengaluru. The goal was clear: to solve the challenges businesses faced in marketing, even when they had entire teams in place. Despite having resources, many companies struggled with creative, innovative solutions to stand out in a rapidly changing digital landscape. Anshul, with his deep understanding of the industry, set out to bridge this gap.
With his vision and experience, Anshul didn’t just build another agency; he created a genuine partnership with his clients. Creative Vasishtha was built on the core principle of delivering custom marketing solutions with unmatched flexibility, cost-efficiency, and, above all, a remarkable service experience. His motto was simple yet powerful: “If my client grows, we grow.”
In just four years, Creative Vasishtha became one of the most sought-after marketing agencies for India’s leading eCommerce and quick commerce players. The agency’s innovative, top-quality results earned it a reputation as one of the best in the business. But Anshul’s success wasn’t just measured by numbers; it was the relationships he built. At a time when customer retention was a challenge for many, Creative Vasishtha managed to maintain a strong roster of loyal clients, many of whom had been with them since the start.
As the agency grew, so did its offerings. What began as a creative solutions provider soon expanded into digital marketing, website design, performance marketing, and even traditional brand-building strategies. Every service was tailored to align seamlessly with clients’ visions, ensuring that every project became a collaborative journey towards success. Over time, the agency became known for being a trusted partner, always committed to
delivering excellence.
However, Anshul’s entrepreneurial journey didn’t stop there. His visionary spirit led him to launch his second venture—Urbango, an online local search engine that’s truly made in India. Urbango aimed to cater to the needs of every Indian citizen by providing a platform to find businesses and services nearby, not just in India, but across the globe. It is a revolutionary concept—creating a local search engine that could empower both users and businesses.
In a short period, Urbango gained popularity and became the preferred choice for local searches. As the platform rapidly expanded, brands started flocking to Urbango to advertise their services, attracted by its growing user base. Anshul’s ambition for Urbango was clear: to create India’s very own search engine—a platform that could rival global giants like Google and become a household name in every Indian home.
“I’m not just building a company,” Anshul explained in a candid conversation. “I’m building a movement. Urbango is not just a product; it’s about creating something that can genuinely benefit our people and our nation. We have the talent, resources, and determination to make this dream a reality.”
Anshul’s vision for Urbango goes beyond just another search engine. His goal is to create a truly local platform that serves the unique needs of Indian and native users, offering them more relevant, authentic search results that can make a real difference in their everyday lives. He aspires for Urbango to become the next Google of India, providing a seamless search experience with a distinctly Indian touch.
Anshul’s journey from the small lanes of Jabalpur to the bustling streets of Bengaluru is proof that the sky is never the limit when passion and purpose meet. He has defied every expectation, shattered myths, and turned his dreams into reality. His story is a testament to the power of believing in oneself, no matter where you come from.
Anshul Choubey’s journey is not just about building successful businesses; it’s about leaving a legacy. Through his ventures, he has inspired countless individuals to believe that no dream is too big, and no town is too small to make a difference. He proves that with determination, vision, and the right mindset, even the most humble beginnings can lead to extraordinary achievements. And with Urbango, he’s not just aiming to change the future of search engines—he’s striving to give India a tool that can compete with the global giants, and make a real impact on its people.
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