In India’s thriving hospitality sector, Rubystone Hospitality is redefining India’s boutique hotel landscape with its distinctive blend of comfort, culture and personalised services. Founded by Sandeep Singh, Rubystone Hospitality specialises in providing management and travel services for boutique hotels in Lansdowne (Green Palms Rubystone Heritage), Mussoorie (A Leisure Resort), Udaipur (Gold Nest Rubystone Heritage), Rishikesh (Indira Nikunj Rubyston Exotic), Vrindavan (Darpan Nikunj Rubystone Express), Naukuchiatal, Bhaatpur (Shiv Vilas Palace). They are a young Indian company born to assist independent properties in maximising their potential by using strategic branding, revenue management, and enhanced guest experiences.
The Inspiration: Passion for Personalised Hospitality
Sandeep Singh identified a gap in personalised cultural experiences while travelling, leveraging his hospitality expertise to address this void. He blends his experience and enthusiasm to create a platform offering independent hotels tools for exceptional guest experiences.
Singh’s passion for operational performance and outstanding customer service drove him to build a brand embodying these values, crafting spaces that reflect local culture and offer individualised service.
Overcoming Hospitality’s Biggest Hurdle
Rubystone’s greatest challenge is maintaining service quality consistently across diverse destinations and properties. To overcome this, the company invests in team training, robust processes and open communication about core brand values. Regular audits and a culture of open communication among local teams ensure alignment. Balancing structure and flexibility enables focus on guest experience and business growth.
An Edge Over the Peers
Rubystone stands out by offering personalised guest experiences and excellent operations, rejecting a one-size-fits-all approach. Each property reflects local culture, history, and destination, creating an experiential model. The company focuses on creating meaningful hotel experiences, not just accommodations. Its key strategies include:
- Curated travel products with lifestyle partners
- Commitment to service excellence and guest engagement
- Metrics-based revenue generation with authentic hospitality
Cutting-Edge Technology: Transforming Hospitality
The hospitality industry is embracing innovative technologies to enhance guest experience, reduce costs, and promote sustainability. The key technologies driving this change include contactless check-in/check-out, mobile use of door key systems, and automated messaging systems, making travel safer and more convenient. AI-powered automated revenue management systems are creating the tools necessary to create dynamic pricing and distribution strategies, while smart room technology allow guest to customise their stay.
Nurturing an Ideal Work Culture
Rubystone prioritises respect, teamwork, and the passion for serving others. It empowers employees with a sense of belonging and a voice, enabling them to create a positive guide experience. Open communication, feedback, and effective leadership build trust. The company offers training and growth opportunities and celebrates team members’ success, fostering motivation and collaboration.
Mission and Core Values: Guiding Force
Rubystone’s mission is to deliver distinctive experiences through quality service, strategic surroundings, and precise operations. The company’s core values include integrity, innovation, and inclusion, ensuring dignity and respect for clients and partners. The company prioritises diversity and inclusion, serving diverse clients and employing a varied workforce.
Milestones Along the Way
Rubystone takes pride in establishing a unique portfolio of distinct hotels across desirable markets. The key achievements include successful hotel launches, strong revenue growth, and lasting relationships with both property owners and loyal guests. The company has also fostered a culture that nurtures passion and develops future hospitality professionals.
Leaders Driving Hospitality Success
Sandeep Singh, Founder & Managing Director, brings vast hospitality experience and a passion for improving independent hospitality businesses.
Mehardeep Singh, General Manager, Corporate Affairs, drives Corporate Communication, Brand Image, and Stakeholder Engagement, shaping the company’s culture and growth.
Building Success through Human Connection
The leading man, Sandeep Singh emphasis focusing on the “Human Element” in hospitality. Guests remember genuine service and emotional connections, not just properties or strategies. To succeed, be patient, build the right team, and prioritise service quality. Stay flexible with changing trends and tech, while keeping local experience authentic.
