Varanga, a trailblazing brand in Indian fashion, has revolutionised the industry with its unique blend of traditional heritage and modern sensibilities. Born from a passion to empower women through fashion, Varanga offers a curated collection of contemporary women’s ethnic wear, including kurtas, kurta sets, co-ords, dresses, and Indo-Western styles, all crafted largely from natural fabrics.
Catering to the self-reliant, modern Indian woman, who balances ambition, family, and individuality with strength and grace, Varanga’s mission is to provide fashion that feels natural, confident, and expressive. Guided by the core values of integrity, inclusivity, and customer-first thinking, the brand strives to build a globally admired Indian brand rooted in authenticity, sustainability, and purpose.
Varanga envisions creating a fashion ecosystem that celebrates the modern Indian woman’s multifaceted identity, where tradition meets modernity and style meets substance. With a focus on empowering women through fashion, Varanga is redefining the contours of contemporary ethnic wear in India.
From Boardroom to Wardrobe: The Varanga Story
Ragini Roy’s entrepreneurial journey is a testament to the power of purpose. With over a decade of experience in retail giants like Landmark Group, RPG, and Walmart, she gained invaluable insights into scale, systems, and consumer psychology. However, it was her personal connection that sparked a desire to create something more meaningful – a brand that spoke directly to women like herself.
Varanga was born from this vision, a purpose-driven initiative that designs clothing which understands a woman’s lifestyle rather than dictating it. It is more than just a brand – it is a movement celebrating the modern Indian woman’s multifaceted identity.
Turning Challenges into Stepping Stones
Ragini’s entrepreneurial path has been marked by numerous challenges, but one stands out – sustaining growth while remaining true to Varanga’s values in an ever-evolving, highly competitive fashion industry. Her greatest strengths have been resilience, adaptability, and belief in her vision. By listening closely to customers, trusting data, and empowering her team, Ragini has transformed obstacles into opportunities, proving that challenges can become a stepping stone to success.
What Sets Varanga Apart: Empathy in Every Stitch
Varanga distinguishes itself by designing with empathy, understanding the modern woman’s needs and aspirations. The brand’s strength lies in creating fashion that is both aspirational and wearable, trendy yet timeless. Varanga focuses on thoughtful design, agile execution, and emotional brand connection, prioritising lasting trust over fleeting trends.
By blending traditional heritage with modern sensibility, Varanga offers a unique fusion of style and comfort. The brand’s commitment to quality, affordability, and sustainability has earned it loyal customers and recognition as a leader in the ethnic wear segment.
Technology and Innovation: The Game-Changers
Ragini believes technology is revolutionising the fashion industry. By leveraging data-driven trend forecasting and supply chain optimisation, brands like Varanga can respond faster and smarter to changing consumer demands. Technology is not meant to replace creativity but to augment it, allowing designers to focus on what matters most – creating stunning, on-trend pieces.
People-First Philosophy
The team is considered the soul of Varanga. With over 150 employees, many of whom are women, Varanga has fostered a culture of respect, openness, and shared growth. When people feel valued, creativity and commitment flourish, driving the brand’s success. This people-first approach has been central to Varanga’s journey, making it more than just a workplace – it is a community.
Varanga’s Remarkable Milestones
Varanga cherishes several milestones throughout its journey—growing into a ₹200-crore brand, reaching millions of customers across India and beyond, and creating meaningful employment opportunities. However, the most rewarding achievement is the trust women place in Varanga every day.
Varanga’s Dual Leadership
Ragini’s co-founder, Shrikant Chandak, brings expertise in business strategy and operations to Varanga, creating a perfect blend of creativity and commerce. This partnership has been instrumental in the brand’s growth, allowing Ragini to focus on design and innovation while Shrikant drives business expansion.
Pearls of Wisdom: Purpose-Driven Success
Ragini advises aspiring entrepreneurs to dream boldly but stay grounded. Success is a journey that requires patience, consistency, and courage. Most importantly, believe in your purpose – when your work has meaning, success follows naturally.
