Building on a Legacy of Excellence to Enhance ROI and Close More Deals
“We take on the heavy lifting, so our clients can focus on closing deals.” – Jhumki Pandey Sinha Roу.
Established in 2010, The Global Associates (TGA) has earned a reputation for excellence in B2B lead generation services. With over 14 years of global expertise and a robust presence in India, the company empowers businesses to optimize their sales outreach and maximize ROI. Led by an innovative and forward-thinking leader, Jhumki Pandey Sinha Roу, TGA adopts a consultative, data-driven approach to connect businesses with high-value prospects, ensuring sustainable revenue growth for them. As the Director of Operations & Strategy, Jhumki brings a blend of innovation and foresight to the helm, backed by over 18 years of experience in sales and marketing.
Based in the bustling city of Hyderabad, TGA excels in B2B lead generation, ensuring a steady flow of qualified leads through targeted appointment settings. The company also specialises in personalised email outreach, crafting high-impact campaigns that engage and nurture prospects. TGA enhances brand visibility with content marketing strategies that reach audiences genuinely interested in engagement. Their event marketing solutions help businesses maximize attendance and participation.
THE BEGINNING OF A PIONEER: FROM HUMBLE BEGINNINGS TO LEADERSHIP
The journey of TGA began in 2010 with a simple yet powerful idea: to bridge the gap between businesses and the key decision-makers in the companies they want to do business with. Initially, a small team of passionate salespeople relentlessly focused on perfecting the processes and strategies, ensuring the clients win. With a client-centric approach and unwavering dedication, TGA achieved remarkable growth, expanding by 100% each year for five consecutive years. The company is incredibly proud of helping over 500 clients expand their sales outreach across more than 20 countries, including global powerhouses like the United States, India, the United Arab Emirates, Singapore, and more.
CULTIVATING A TEAM OF INNOVATION AND EXCELLENCE TGA
cultivates relationships and prioritises creating an environment where the team members feel valued, heard, trusted, and empowered to grow. This commitment to fostering a supportive and inclusive culture has led to an exceptionally low attrition rate of less than 9%, with many team members staying with them for years. For instance, some core team members have been integral parts of TGA for over a decade, reflecting the strong bonds and loyalty they build within the team.
THE SIGNIFICANT LESSON AND JHUMKI’S LEADERSHIP APPROACH
The most important lesson Jhumki has learned as a leader is the power of relationships and adaptability in driving success. This insight has shaped her leadership style, which prioritises building trust and collaboration with both clients and employees. She enables open channels of communications and shared goals with the team.
HARNESSING THE LATEST TECHNOLOGICAL ADVANCEMENTS
Having been part of the industry for over a decade and half, TGA understands the ever evolving challenges of lead generation. The company continuously leverages technology to enhance its processes and drive better results for its clients.
Recently, the company developed its own sales engagement platform, TGA Outreach, to streamline and enhance the lead generation process. This platform integrates CRM and marketing automation capabilities, enabling the team to operate efficiently. The company is now integrating AI-driven lead scoring and smarter targeting to make the outreach even more precise and effective. By staying ahead of the curve with innovation, they ensure the clients benefit from the latest advancements in sales technology.
THE GLOBAL ASSOCIATES’ KEY FOCUS: QUALITY
TGA has a dedicated Quality Assurance (QA) team that meticulously monitors every stage of the lead generation process to ensure every lead meets high standards of accuracy and relevance. The leads are handpicked not just generated, meaning the team focuses on verified decision-makers who align with the client’s ideal customer profiles. The team pays special attention to data research, implementing multiple validation steps to ensure up-to-date and accurate contact details.
CLIENTS AND CORPORATE ETHOS TGA
serves a diverse range of clients across various industries, including IT products, SaaS platforms, and B2B business services such as marketing and consulting, manufacturing and educational institutes. The company’s portfolio includes industry leaders like Kirloskar, ABB, Accuknox, Honeywell, MRM, and Acalvio, among many others. The team gains clients’ trust by delivering measurable ROI through their tailored lead-generation strategies.
THE SIGNIFICANCE OF RESEARCH AND DEVELOPMENT
The company’s focus on R&D is crucial for driving growth by continuously enhancing its lead generation platform. There is a dedicated team of software developers that actively work to enhance the platform by integrating AI-driven technologies, such as advanced lead scoring and smarter targeting capabilities. The TGA team is also committed to innovation. By continuously investing in R&D and leveraging cutting-edge tools, they not only strengthen the offerings but also solidify the company’s position as a trusted partner in B2B lead generation.
DISTINCTIVE MARKETING STRATEGIES
“Our marketing strategy reflects the same multi-channel, tech-driven approach we use to generate leads for our clients,” apprises Jhumki. TGA combines email and LinkedIn outreach to engage key decision-makers, while inside sales ensures proactive follow-ups and relationship building. The company also employs various marketing strategies, like intent-based marketing to leverage datadriven insights, target prospects actively seeking solutions, and strategically designed paid ads & digital campaigns to maximize visibility and engagement.
What sets TGA apart is its extensive experience, proven processes, and long-term client relationships. Jhumki states, “With a core team that has over 125 years of combined sales experience, we understand every aspect of sales. Our client relationships are built on trust and collaboration, prioritising long-term partnerships over short-term gains.” The company offers a scalable process that is 48% more efficient than in-house teams, and the leads yield about 15% closure rates for clients in a steady state. Unlike other lead generation firms, it offers an all-in-one solution, allowing the sales team to focus solely on closing deals.
The use of technology ensures smarter audience building, while its seamless multichannel outreach delivers coordinated messaging across platforms for maximum impact.
NURTURING A CULTURE OF POSITIVITY AND INNOVATION
Embodying a distinctive leadership philosophy, Jhumki prioritises employee motivation and collaboration, recognising that the team is the backbone of success. To keep employees motivated, the company cultivates a supportive and inclusive work culture that values open communication, teamwork, and professional growth. Regular training and skill development programs are provided to help employees stay ahead in the competitive B2B lead generation space. Additionally, flexible work arrangements and a focus on work-life balance ensure that employees feel valued and energized.
DRIVING SUCCESS TOGETHER: THE GLOBAL ASSOCIATES’ CLIENT-CENTRIC APPROACH
TGA has built strong, long-term relationships—with clients and employees—which solidifies its status as an industry leader. An impressive 95% of the company’s revenue is generated from repeat clients – a fact that reflects the trust and consistency of the results the company delivers. Internally, its success is evident in the growth and retention of the team. These accomplishments—rooted in client loyalty, employee satisfaction, and innovation—are the true markers of its progress and the foundation of its reputation in the B2B lead generation space.
FUTURE-FORWARD VISION
Looking ahead, the company will continue to enhance its sales engagement platform, TGA Outreach, with a focus on artificial intelligence, analytics, and hyperpersonalisation, aligning with industry trends for smarter, data-driven lead generation. With the commitment to deliver ROI-focused results, TGA aims to foster a work culture where the team thrives.
THE SPIRITS BEHIND THE SUCCESS
- Hemanth Naidu: Senior Manager, Operations & Customer Success
- Rakesh Muppu: Senior Manager, Marketing Technology
- Manoj Kamalanathan: Senior Manager, Campaign Intelligence
- Rohini Kannan: Manager, Sales
Must Read:
