- Deliveries will begin in the spring of 2026 with a launch package for the R2 Performance model, which will start at $57,990.
- The Standard configuration will debut in the first half of 2027 with a sticker price of $48,490, while the Premium configuration will debut in late 2026 with a beginning price of $53,990.
- According to the firm, a second Standard model with a starting price of around $45,000 will be released in late 2027.
The pricing and trim levels of Rivian Automotive’s (RIVN) coming R2 SUV, which is expected to compete with Tesla’s best-selling Model Y, were revealed on Thursday.
Performance, Premium, and two Standard variants are the four configurations in which the new R2 will be offered, according to the manufacturer. In spring 2026, deliveries will begin with the R2 Performance version, which will start at $57,990 with a launch package. There will be a temporal limit on the launch package’s availability.
The Standard configuration will debut in the first half of 2027 with a sticker price of $48,490, while the Premium configuration will debut in late 2026 with an start price of $53,990.
According to the business, a second Standard model will be available in late 2027 and would start at about $45,000. Later on, more configuration data would be given, it added.
Rivian, Tesla Rivalry
Similar to Tesla’s best-selling Model Y SUV, Rivian is anticipated to enter the mass market EV industry with the mid-size R2 SUV.
The R1 SUV and R1 truck, the company’s current offerings, start at about $70,000, making them high-end goods. However, the starting price of Tesla’s Model Y is $39,990, which is significantly less.
R2 Performance
The R2 series will have up to 656 horsepower, speed from 0 to 60 miles per hour in as little as 3.6 seconds, and have an estimated range of up to 345 miles. Eight external colors—Midnight, Glacier White, Forest Green, Borealis, Launch Green, Catalina Cove, Esker Silver, and Half Moon Grey—will be offered for the car. The business stated that the Launch Green paint will only be offered with the launch package for a short period of time.
Also, the cars will be equipped with the company’s Autonomy+ hardware, which is a subscription-based set of cutting-edge driver-assistance functions. Customers may purchase Autonomy+ for $49.99 per month or $2,500 all at once after the car’s 60-day trial period.
How Did Stocktwits Users React?
Over the course of the last day, message traffic on Stocktwits remained “high,” while retail sentiment toward RIVN stock stayed “bullish.”
The stock of RIVN has increased by 44% in the last 12 months.
FAQs
1. When will the Rivian R2 SUV launch?
Deliveries of the Rivian R2 are expected to begin in spring 2026, starting with the R2 Performance variant that includes a limited launch package.
2. What is the starting price of the Rivian R2?
The R2 Performance model will start at $57,990. Other variants will be priced lower, including a Standard version starting at $48,490 and another Standard model expected to start around $45,000.
3. How many variants of the Rivian R2 will be available?
According to Rivian Automotive, the R2 SUV will be available in four variants:
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Performance
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Premium
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Standard
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Second Standard (lower-priced version)
4. When will the Rivian R2 Premium and Standard variants launch?
The Premium variant is expected to launch in late 2026 with a starting price of $53,990. The Standard variant will debut in the first half of 2027, while another lower-priced Standard model will arrive in late 2027.
5. What performance can buyers expect from the Rivian R2?
The R2 lineup will deliver up to 656 horsepower, accelerate from 0 to 60 mph in around 3.6 seconds, and offer an estimated driving range of up to 345 miles.
6. What colors will the Rivian R2 be available in?
The R2 will be offered in eight exterior colors, including Midnight, Glacier White, Forest Green, Borealis, Launch Green, Catalina Cove, Esker Silver, and Half Moon Grey. The Launch Green color will be exclusive to the limited launch package.
7. What is Rivian’s Autonomy+ feature?
The R2 will come with Autonomy+ hardware, a subscription-based advanced driver-assistance system. After a 60-day free trial, customers can subscribe for $49.99 per month or purchase the feature for $2,500.
8. How does the Rivian R2 compare to the Tesla Model Y?
The Rivian R2 is designed to compete with the Tesla Model Y, which currently dominates the electric SUV market. While the Model Y starts at around $39,990, the R2 offers premium performance and features aimed at buyers seeking a mid-range electric SUV.
9. What vehicles are currently offered by Rivian?
Rivian currently sells the R1T electric pickup and R1S electric SUV, both priced starting around $70,000, positioning them in the premium EV segment.
10. How has Rivian’s stock performed recently?
Shares of RIVN have increased by about 44% over the past 12 months, with retail sentiment on platforms like Stocktwits remaining largely bullish.
