Dr Vishesh Rawat is a versatile leader and seasoned professional with over two decades of expertise across marketing, sales, business development, leasing, customer care, and strategy. He is renowned for his excellent track record of success in real estate, specifically in the residential, commercial, and retail markets. Presently, he is serving as the Vice President & HOD of Sales, Marketing & CRM at M2K, steering the company toward new heights.
The Remarkable Milestone
Dr Rawat’s extensive experience has equipped him with a unique perspective on what drives success in real estate. As a leader, he takes pride in overseeing the complete project life cycle from feasibility studies and project planning to conceptualising & implementing 360-degree marketing campaigns, sales, post sales, and customer care.
For Dr Rawat, the key to success lies in ensuring that all functions – planning, sales, marketing, CRM, business development, and leasing – work in perfect cohesion to create impact and deliver exceptional results. His focus is on crafting a seamless and professional experience for customers at every touchpoint.
Building Trust through Excellence
Trust is the most important factor in real estate, and brand building plays a key role in reassuring potential customers. At M2K, the brand has been built around transparency, quality, and credibility, making it a reliable partner in one of the major purchase decisions of a customer’s life.
The Biggest Shift in Real Estate
Dr Rawat notes that marketing has transformed from traditional to a digital-first approach. Today, using the internet & social media innovatively is vital for stronger marketing and branding. The use of digital tools has become essential, including social media, Google ads, SEO, influencer marketing, and content marketing. Advanced technologies like AR, immersive VR, and drone technology for property aerial views are being used to provide impactful and concise information.
Fostering a Positive and High-performance Culture
Dr Rawat believes that a company’s growth is directly associated with the growth of its people. At M2K, there is a positive and performance-driven culture. Open forums for dialogue, recognition programmes for outstanding performance, and skill-building workshops are integral to the company’s approach. Additionally, we prioritise employee well-being through wellness initiatives like yoga sessions, health checkups, and even eye checkup camps at the head office to support employee well-being.
Leadership in Real Estate
In real estate, leadership isn’t about construction only—it’s about laying the foundations of trust. Dr Rawat emphasises that credibility, transparency, foresight, and adaptability are essential qualities of a leader. By consistently delivering projects on time and maintaining transparency in all dealings, M2K has established itself as a trusted real estate partner.
In an industry where trust defines success, leadership is not just about building properties but about building lasting relationships with customers and stakeholders.
Leveraging CRM Insights
Dr Rawat utilises CRM to get sharper visibility into customer behaviour. By analysing customer preferences like demand for wellness amenities, better connectivity, and increased demand for large-size floors, he shapes new projects where sustainability and lifestyle features were designed directly in response to customer demand. On the marketing side, it helps him move away from generic messaging and engage in a more personalised way, which builds stronger trust and long-term relationships.
Post-Pandemic Shifts in Real Estate Priorities
The pandemic has made people realise the value of living well and prioritising comfort at home, which is reflected in their buying decisions. There is a rising demand for larger spaces to accommodate work-from-home needs, with dedicated office areas becoming a necessity. Additionally, parking has become a key priority, with buyers expecting multiple slots for larger homes. Wellness features such as good air quality, reliable internet connectivity, and health-focused amenities within the community have become essentials.
A Leadership Philosophy
Dr Rawat’s leadership mantra is centred around trust, empathy, and consistency. He believes real leadership is measured by promises kept and futures built. By staying true to commitments and thinking ahead, Dr Rawat brings professional culture, excellent team development & management, and higher ROIs for the company consistently.
Must Read:
