The luxury skincare market is a tough nut to crack. It is very strict about results and places authenticity above everything else. Deepti Kulkarni, a skincare formulator and aesthetician, founded KASS with a singular vision—offering high-performance skincare backed by science and Ayurveda, not trends. She believes in long-term skin health and has positioned KASS as a brand that caters to discerning customers who expect efficacy and elegance in equal measure.
KASS – Redefining Luxury Skincare
A Vision in the Making
Deepti’s journey into skincare began with a mix of personal experiences and keen observation. She noticed how many struggled with persistent skin issues and found that most products offered only temporary solutions or were causing more damage in the long-term. Determined to create a better alternative, she educated herself in skincare formulation and cosmetic chemistry. She started crafting her own products, sharing them with friends who quickly saw visible results. Their encouragement led to the official launch of KASS as a luxury skincare brand.
Building a Luxury Skincare Legacy
KASS was built on the philosophy of Skincare Resolute—a commitment to results-driven formulations without unnecessary fillers or marketing gimmicks. It caters to men and women who seek high-quality skincare that works beneath the surface to restore and maintain healthy skin over time.
India’s unique climate conditions—intense sun exposure, high humidity, and pollution—make long-term skincare even more essential. KASS formulations are designed to protect, repair, and strengthen the skin barrier, making them ideal for customers who value both luxury and efficacy.
A Science-Driven, Luxury-Centric Business Model
KASS operates on a direct-to-consumer (DTC) model, ensuring complete control over product quality, pricing, and customer experience. By cutting out unnecessary intermediaries, the brand maintains its commitment to using only the highest-quality, research-backed ingredients sourced from top global labs.
This allows KASS to invest in formulation excellence rather than extravagant marketing, relying on word-of-mouth, expert endorsements, and influencer collaborations to build credibility. Limited but high-impact distribution channels and exclusive online platforms, reinforce its premium positioning. Every KASS product is a result of rigorous R&D, designed to deliver visible results, building long-term customer trust and loyalty in the competitive luxury skincare space.
A Brand for the Discerning Consumer
KASS is more than just a skincare brand. It is about a lifestyle of mindful self-care and long-term investment in skin health. It is designed for individuals who understand that true luxury lies in true formulations that work, not in trend hopping. The brand has quickly gained a following among those who seek sophisticated, effective skincare solutions.
The Future of KASS
Deepti Kulkarni continues to drive KASS forward, ensuring it remains at the forefront of luxury skincare. With an exclusive focus on innovation, quality, and results, she is shaping KASSinto a brand that redefines skincare for those who expect the best.
For those who view skincare as a long-term commitment, KASS stands out in the luxury beauty space. The brand’s ultimate goal is to become the most renowned Indian skincare brand globally, bringing world-class formulations to a global audience while staying true to its roots in quality and innovation.
