Revolutionizing Fitness through Innovation, Community and Strategic Growth
Founded by the serial entrepreneur Lou Lentine in 2017, Echelon Fitness Multimedia has transformed the connected fitness industry through cutting-edge technology and a vibrant community. Envisioned to help individuals improve their lives and create lasting positive changes through fitness and wellness, Echelon Fitness offers a range of innovative products, including dynamic fitness equipment and high-quality content led by world-class instructors.
With a solid global presence, Echelon has expanded into recovery and wellness by acquiring ThriveX and launching ActiveMD powered by Echelon. The company also introduced a customizable training program through Echelon Coach and AI innovation through a collaboration with Amazon Web Services. Its core mission is to inspire and empower people to lead healthier, happier lives.
Key Inspiration behind the Genesis of Echelon Fitness
Lou has always been a serial entrepreneur at heart. His first venture involved supplying innovative home gadgets, which proved successful on the Home Shopping Network (HSN). There, he could instantly see the impact of his products on the buying audience, and he knew he had discovered something significant. Fast forward about 20 years, with numerous amazing products and career wins in between, Lou founded Echelon Fitness. His goal was to meet the demands for high-quality, affordable fitness equipment with innovative technology, helping consumers monitor, maintain, and stay motivated to lead healthier lives.
An Edge Over the Peers
Echelon Fitness distinguishes itself through a unique blend of affordability, functionality, and a vibrant community. Rather than striving to be the most expensive fitness brand, Echelon Fitness aims to provide options that cater to everyone, including a variety of price points, and focuses on keeping all members engaged. By delivering high-quality products at affordable prices, the company offers mainstream America exceptional fitness solutions. Continuous technological updates ensure that users have the tools they need to track their fitness journey and success. The Echelon community is known for its camaraderie and support, with members motivating each other, participating in classes, and forming social connections.
Latest Trends and Technologies
One of the biggest trends in technology is the use of AI and its potential benefits for companies once they have implemented it effectively. Echelon Fitness has recently partnered with Amazon to launch Echelon AI, which aims to enhance community engagement during classes and improve the overall training experience. The company quickly recognized this trend and, together with Amazon, developed a revolutionary way to offer anytime instructor-led classes, manage and update its members about their real-time workouts, and overall focus on members’ total health.
Nurturing a Unique Work Culture
Lou strongly believes in ‘work hard and play hard,’ and he encourages his employees to adopt this mindset. Echelon Fitness offers summer hours to accommodate those who want to spend time with their families. The company promotes physical fitness by providing gyms and equipment in the offices, allowing employees to work out anytime. Additionally, Echelon Fitness organizes various team-building activities outside of the office to encourage relaxation and bonding. Lou prioritizes open lines of communication and maintains an open-door policy. As a result, there is a productive working environment where all team members are dedicated to achieving the company’s goals.
Remarkable Achievements and Milestones
Echelon Fitness has been thriving since inception. The company has been honored recently with prestigious awards and recognitions on this success trajectory, including:
- Global Icon Award 2025 by Corporate Connect Magazine: Best in Class Connected Fitness Equipment
- Athletech: Most Innovative Fitness & Wellness Companies of 2025;
- Enterprise Review 2025: The 10 Pioneering Companies in Fitness and Wellness Tech
- Finalists for Community Wellness Advocate at the 2025 Connected: Health & Fitness Awards!
- Best Fitness Product Awards by Self Magazine, Health.com, and Woman’s Health Magazine
Words of Wisdom to Aspiring Entrepreneurs
“Don’t be afraid to experiment, learn from experiences, pivot if necessary, and trust your instincts. Surround yourself with intelligent people who share your vision and can help you bring it to life. Take time to celebrate your success, let it inspire your next steps, and acknowledge your team’s contributions to keep them motivated! “ Lou Lentine, Echelon Fitness CEO.
Dynamic Leadership
Lou Lentine, CEO
Kevin Custer, CCO
Mike Rabinovitz, CMO
Sam Touchstone, CFO
Matt Allen, CRO
John Santo, CTO
Zurilee Gascot, SVP
Dara Trujillo, VP
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