A Pioneer in Business Digitisation and Transformation, Offering Robust CRM Solutions
A widely acknowledged IT consulting company, CRM Masters Infotech LLP, specializes in CRM, ERP, and e-commerce implementation. It is an ISO: 9001:2015 & ISO 27001:2022 Certified Company renowned for transforming 1500+ businesses digitally, enabling them to achieve manageable and sustainable growth.
With an impressive 8+ year journey, CRM Masters has delivered 2050+ projects and served 1500+ clients across 25+ service areas in various regions like India, the US, UK, UAE, Saudi Arabia, etc. As a premium partner of ZOHO and a registered partner of Salesforce and Shopify (e-commerce), the company boasts a retention rate above 90%. This high retention is attributed to CRM Masters’ commitment to providing solutions to clients rather than merely selling products. Some of its notable clients include Orient Bells, Statiq EV, CSC e-Gov, etc.
Envisioned to foster growth through digital transformation, CRM Masters has evolved significantly over the years, implementing advanced technology solutions to help businesses scale and enhance their operations under the leadership of Mr. Vishal Agarwal and Mr. Gurnam Kumar.
The Inspiration Behind CRM Masters’ Incorporation
CRM Masters was founded by Vishal Agarwal with the aspiration to provide affordable IT solutions to small and medium-sized businesses through SAAS-based cloud products. He believes that the evaluation of cloud technology has levelled the playing field, making it possible for every business to access technology. In the past, only Fortune 500 companies or those with 1000+ employees could afford IT software to run their operations.
Overcoming the Hurdles
CRM Masters has had a strong journey with a minimum YoY growth of 30%. However, there are challenges, such as competitors who are perceived as more experts and offer unrealistic low pricing. The team is committed to delivering quality and providing realistic solutions, ensuring that clients receive true value from their services. Because they are perceived as having more expertise, clients may choose them, only to find that the outcomes do not meet the initial promise. Another significant challenge is the adaptation of technology.
No matter how good the solutions are, they will not add value unless that is well integrated into the client organization. This can make the team’s contribution seem invisible. To address this, the company focuses on training and employs a train-the-trainer model. They work to create process champions within the client organization to ensure that the technology is effectively adopted.
Solution-Centric Approach: A Foundation for Growth
At CRM Masters, providing solutions to problems is a core value that underpins all its projects. The company adheres to a strict process of gathering detailed requirements, which is followed by the development of a comprehensive blueprint and roadmap for Vishal Agarwal Director – Delivery project execution, including technical solutions. This meticulous approach allows the team to underpromise and overdeliver the clients. The team breaks down the client project into multiple phases and milestones to ensure that every aspect of the delivery is adaptable and responsive to client needs.
Additionally, CRM Masters does not rely on traditional marketing strategies for promotion. Instead, the team focuses on delivering exceptional results and fostering the adoption of technology within client organizations. This commitment to quality often leads to increased business through word-of-mouth referrals. Moreover, the team publishes case studies on the website, providing insights for similar businesses on how technology can be effectively implemented to drive growth.
The Newest Technologies in the Industry
The technology landscape is evolving rapidly. For organisations, being productive is essential for success and to remain relevant in a competitive market. The advent of AI has provided solutions for many use cases, and its adaptation is changing the way organizations operate. Companies are now using chatbots, enterprise mobility, advanced BI and monitoring tools, as well as gaming tools for sales teams. Omni-channel tools for customer services and field service management tools are also available off the shelf.
Innovation and Technological Advancements
“As a service organization, we must continuously learn about the new technological advancements to consult our customer’s best possible options when it comes to deciding on one tech solution over another,” asserts Mr. Vishal Agarwal.
The biggest challenge faced by today’s businesses is finding the right tech partner who can implement solutions with appropriate product suites, integrate them with legacy software, and ensure that teams across the departments utilize them effectively. It is not about technology availability; it is about implementation and adaptability. Learning, unlearning, and re-learning are key to success for IT service organizations. The team is also working on creating ready-to-deploy industry-specific solutions to reduce the lead time of implementation.
Cultivating an Ideal Work Atmosphere
At CRM Masters, fun and respect are at the centre of the culture. The team approaches every project with a natural enthusiasm, always striving to deliver a successful implementation. They do not promote a high-pressure environment; instead, they believe that maintaining a cheerful attitude leads to the best result. The team is guided by the fundamental values of customer-first, collaboration, empowerment, integrity, and respect. This approach ensures that the company provides exceptional services while building strong, trust-based relationships with the clients.
Remarkable Milestones and Accomplishments
While working on its mission to support businesses in enabling growth, efficiency, and sustainability through innovative cloud-based IT solutions, CRM Masters is proud to enhance its expertise in platforms like Shopify, Zoho Commerce, WooCommerce, Magento, and BigCommerce. This enables the company to deliver comprehensive solutions for e-commerce and financial management. Additionally, CRM Masters has successfully onboarded enterprise clients, including Statiq, Tasc Infrastructure, and Arun Astro, while also nurturing strong relationships with existing clients like Orient Bell and CSC eGovernance. Its internal digital transformation efforts, such as the implementation of Zoho Cliq, Zoho People, and Zoho Books, have streamlined workflows and contributed to its overall growth.
Future Outlook
CRM Masters is poised to strengthen its footprint in new regional and industry markets, further expanding its global presence and customer base. The company aims to achieve a 50% increase in revenue by diversifying its service offerings and expanding into new sectors. Additionally, CRM Masters plans to stay ahead of industry trends and consistently enhance its CRM and other IT solutions by investing in continuous training and learning. Moreover, the company intends to integrate additional SaaS solutions like Zendesk, Monday.com, and NetSuite into its portfolio to cater to diverse client needs and deliver comprehensive services.
Wise Words
Vishal Agarwal advises aspiring entrepreneurs: “The key to success is identifying and solving real challenges for businesses. Don’t just focus on technology for the sake of it; make sure your solutions address actual pain points.” “A supportive team is an essential part of business success and growth. Bring people on board who share your vision, and always be willing to learn from them,” Gurnam Kumar concludes.
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