In India’s rapidly growing marketing landscape, Boxedge Solutions LLP has positioned itself as a leader in full-service marketing and brand transformation. Under the visionary guidance of Sumant Mishra, Ankit Rakwal, and Vijay Singh Miral, the company delivers a perfect blend of operational excellence, strategic marketing, and cinematic storytelling. Its sole vision is to become the go-to creative and growth partner for businesses, turning brands into unforgettable market leaders.
Headquartered in Bangalore, India, Boxedge is widely recognised for its deep specialisation in F&B, FMCG, lifestyle, and retail marketing, helping brands not only compete but also dominate their categories. At the heart of Boxedge is a simple but powerful belief: brands shouldn’t just be marketed — they should be remembered. This belief has shaped the company’s unique approach, combining creative storytelling with performance-driven execution.
Comprehensive Branding Solutions
With the mission to help brands grow by blending creativity, strategy, and performance to deliver impactful marketing, Boxedge offers a wide range of services, making it a one-stop destination for all brand growth needs. The company crafts campaigns for fast-moving industries like F&B and FMCG, leveraging creativity and data-driven insights to deliver results. Its key offerings include:
- In-House Content and Production: Faster turnaround times, creative control and consistency in storytelling, producing high-quality content.
- Influencer Marketing: Delivering high-impact campaigns with a network of over 150 influencers across food, fashion, lifestyle, and health.
- End-to-End Brand Strategy: Complete brand-building services from brand identity creation to social media marketing, digital ad campaigns, and on-ground activations.
The Genesis of Boxedge
Sumant, Ankit and Vijay, the visionary founders of Boxedge, each bring unique expertise to the table. Sumant has grown restaurant businesses, Ankit has driven brand strategy, and Vijay has crafted compelling stories through the field. However, they shared a common insight – a gap between creative ambition and real business results. That realisation sparked the idea to create Boxedg, a platform where strategy, content, and execution converge to deliver impactful results.
Overcoming the Hurdles Along the Way
As a bootstrapped company, Boxedge’s founders faced multiple challenges, but the biggest one was getting started. With a meagre ₹15,000 without funding, convincing clients to put trust in their vision was very difficult. Pitching to potential clients without a portfolio, office, or backing was another major hurdle. However, after countless sleepless nights, they finally got their first client — a ₹40,000/month deal that marked a turning point for the company.
What Makes Boxedge Stand Out
Boxedge stands out because it is not just a marketing agency but a strategic growth partner. Its key differentiating factors include:
- In-house strength: With all services under one roof, the company ensures speed, consistency, and complete quality control.
- Tailored Strategies: It crafts tailored strategies for each client, aligning with their vision and market dynamics.
- Founder Involvement: The founders are deeply involved in every project, building brands with clients.
Harnessing the Latest Technologies in Marketing
The marketing industry is rapidly evolving, and Boxedge stays ahead by embracing technology. AI-powered content generation and performance analysis enable faster creation and smarter optimisation. Tools like ChatGPT and Midjourney allow for scaled content production without losing quality.
Augmented Reality (AR) and Virtual Try-Ons are also transforming how consumers experience products, especially in lifestyle and retail.
Nurturing a Friendly and Productive Work Culture
At Boxedge, the culture is built on collaboration, creativity, and ownership. The team flourish in a dynamic environment where ideas are welcomed by everyone, no matter their title or experience. Open communication and freedom to experiment, fail, and learn foster a friendly and productive culture. Every team member feels part of something bigger, working together that goes beyond just tasks and targets.
Milestones and Achievements
Boxedge’s founding team is proud of building the company from the ground up, without a single rupee of external investment, growing from ₹15,000 and three passionate individuals to a full-fledged agency working with leading brands. The team is also proud of earning the trust of big brands — not through references or connections, but purely through the quality of their work.
Advice for Aspiring Entrepreneurs
The founders of Boxedge advise entrepreneurs to “Keep going no matter what”. They emphasise that challenges are a part of the journey, but it is the persistence and obsession with your craft that leads to success. The key is to trust the process that consistency beats comfort every single time.
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