Bikano: Offering a Rich Heritage of Cuisines with a Fusion of Flavour, Aroma and Innovative Tech Advancements
Best Ready-to-Eat Food & Beverages Brand in India – 2024
An iconic name in the Indian snack industry, Bikanervala Foods Pvt. Ltd. (Bikano) has carved a niche for itself with its innovative flavours and superior-quality products.
Renowned for maintaining authenticity while introducing new tastes, Bikano offers a large selection of products, including traditional and western snacks, sweets, and savoury categories, solidifying its position as a leader among India’s leading snack brands.
With a long history of carrying the alluring tastes of India, Bikano aims to establish a global presence, making every fifth household a consumer of Bikano’s delicious, nutritious, and unique products while being recognized as an employee-friendly, delightful, fastest-growing, and most sustainable FMCG.
Unravelling the Visionary
The leading man, Kush Aggarwal, HOD, Marketing, Bikano, graduated in marketing from the prestigious Indiana University Bloomington. He is spearheading Bikano’s marketing division for both domestic and foreign markets with his extensive professional background and in-depth marketing knowledge.
He belongs to the business family of Bikanervala. He has always felt that marketing and sales are what propel a company’s growth, and he wanted to help the company flourish. Kush’s inspirations are his uncle Shyam Sunder Aggarwal, MD of Bikanervala, and his father Ashok Aggarwal, CEO of Bikanervala Foods, who built this giant empire.
The Differentiating Factor That Helped Kush Overcome Challenges
Kush’s unique selling proposition is centred around fusing strategic thinking with creativity to create powerful marketing that resonates with audiences on a profound level. His extensive professional background and more than five years of experience in leading positions in marketing have sharpened his skills in crafting compelling narratives and leveraging cutting-edge technologies to deliver measurable results.
When Kush became part of Bikano as HOD of Marketing, brand visibility, consistency, and recognition were the key challenges that he faced. He implemented brand guidelines into his communication to promote a unique brand identity to stand out from competitors and remain memorable in the minds of consumers.
Kush’s successful track record of spearheading successful campaigns, expanding market reach, and fostering brand loyalty speaks to his capability to innovate and adapt in today’s dynamic marketing landscape. The visionary brings to the table a thirst for creativity, an unwavering pursuit of quality, and a new perspective.
Nurturing a Positive Work Culture
Kush is determined to establish an innovative work atmosphere that values open communication, respect, and empathy and celebrates team accomplishments. His strategies to nurture a growing work environment, promote work-life balance, encourage team collaboration, and support professional growth are crucial.
The visionary leader emphasis on fostering an inclusive atmosphere, swiftly resolving disputes, and being open and honest about decision-making helps build trust. He regularly takes and acts on feedback to ensure that team members feel valued. Organizing team-building activities and ensuring a positive physical work environment also contribute to a supportive and friendly workplace culture.
The Notable Milestones in Kush’s Journey
In the key marketing position, Kush excelled in nurturing his team, developing strategies, managing budgets, increasing consumer engagement, setting goals, and ensuring consistent brand messaging across various marketing channels. Through 360-degree marketing, he worked on customer involvement to increase brand awareness, and the media named these efforts among the year’s best.
With his dedicated and expert team, Kush planned campaigns on different tones, from the emotional message of mother-daughter bond supporting adoption to urging people to stop treating soan papdi only as a gifting sweet and buy it for self-consumption via the quirky and fun campaign, #JusticeforSoanPapdi, it touched almost all strings. They have launched new products that were hit in the market and also introduced the company to new territories to expand business in India and exports.
A Word of Advice for a Newcomer by Kush Aggarwal
The piece of advice Kush shared to aspiring entrepreneurs is, “Stay focused on your vision, but be adaptable to change. Try to understand the market demand and listen to your customers. The focus should be on building a solid team and creating a positive culture. And, always take failure as an opportunity to learn and stay persistent. Make connections with other business owners to get advice and ideas. To stay ahead of the competition, always be prepared to innovate and enhance your services.“
