For centuries, gemstones have been cherished for their beauty, rarity, and symbolic significance. Continuing this proud tradition, Myra, ‘the Gemstone Specialist’, reimagines gemstone culture by blending authenticity, modern design, and transparent pricing.
Founded by the visionary leader Mr Narendra Jain, Myra is committed to creating authentic, stylish, and trustworthy gemstone rings that resonate with today’s generation. Its offerings include gemstone rings by zodiac & intention, sleek designs instead of “Babaji-style” bulky rings, and trust features like its own Certificate of Authenticity, free first resizing, insured delivery, and hallmarking. Myra strives to provide customers with a seamless and satisfying experience, from choosing the perfect gemstone to wearing it with pride.
The Genesis of Myra
Narendra Jain’s journey from a small village in Rajasthan to Mumbai laid the foundation for Myra. Having successfully run jewellery stores and sold over 30,000 gemstone rings offline, he witnessed firsthand the challenges customers faced: unclear pricing, poor designs, and a lack of trust. These insights inspired him to create Myra, blending astrological principles with modern designs to empower people to wear gemstones with pride and confidence.
Dynamic Leadership
Narendra Jain, Co-founder & CEO, leads Myra with a vision to establish it as India’s leading gemstone specialist and a global name. He oversees sourcing, operations, and product quality, bringing decades of jewellery expertise. Nidhi Jain, Co-founder & CMO, drives branding, digital marketing, and customer experience, infusing a modern approach and innovation. Together, they strike a perfect balance between traditional knowledge and new-age strategy.
Overcoming the Obstacles
The greatest challenge Myra faces is the changing perceptions that gemstone rings are old-fashioned or only for rituals. To overcome this, Myra educates customers on the intricacies of gemstones, including cuts and angles, and emphasises authenticity. The company designs sleek, modern rings and offers transparent pricing, proving that gemstones can be both scientifically correct and stylish.
Myra’s Distinctive Approach
Myra stands out in the jewellery realm by making gemstones its core identity, unlike many jewellers who treat them as a side product. The company’s core differentiators include 100% certified stones, ready-to-wear modern designs, transparent pricing, and customer-first policies. Myra’s unique strategy revolves around storytelling — showing celebrities and everyday people wearing gemstones confidently. By leveraging social media and customer testimonials, Myra replaces myths with trust.
Leveraging the Latest Technologies
Myra stands at the forefront of incorporating innovative technologies to transform the gemstone industry. The key innovations include AR try-ons for virtual fitting, blockchain and digital certification for authenticity, AI-driven personalisation for gemstone recommendations, and tech-enabled logistics for seamless delivery and resizing. At Myra, technology enhances trust while respecting tradition.
Fostering a Collaborative Culture
Myra’s work culture is built on trust, transparency, and collaboration. With Narendra Jain’s decades of industry experience and his co-founder Nidhi’s global business education and digital marketing expertise, the company brings together a unique blend of knowledge and modern perspective. Both the key executives value open communication, celebrate small wins, and blend family values with professionalism — keeping the team motivated around a shared mission.
Accomplishments Along the Way
The leading man, Narendra Jain, takes immense pride in selling over 300,000 gemstone rings offline, gaining invaluable insights into customers’ needs and market gaps that laid the foundation for Myra. Other notable achievements include launching Myra as India’s first dedicated gemstone D2C brand and receiving heartfelt customer testimonials. However, the biggest pride lies in Myra being recognised as “the Gemstone Specialist” by people across India.
Advice to Build a Legacy in Jewellery
For aspiring entrepreneurs, Narendra Jain advises building with trust as jewellery carries emotions. He recommends starting small, learning deeply, and respecting tradition while adapting it to modern needs. Authenticity in every detail is important, and resilience is key to overcoming challenges. By focusing on resolving real customer problems, entrepreneurs can pave the way for lasting success— just as Myra has demonstrated.
