Written By – Jaya Pathak
Top Content Calendar Tools to Streamline Your Social Media Strategy
A content calendar template is basically a schedule which can help you to organize and plan your content in advance. It can even help you to track your performance and take smarter move to drive more growth. A content calendar helps to post regularly without any last-minute delay. In the nutshell, it can help you to keep an eye on the progress of creation of your content, identify the gaps in between and bridge them. You can also measure your performance against certain specific goals.
There are certain social media managers who manage the content planning and publication via various tools including Google Sheets, excel and other project management software. These tools are quite effective in managing the content but they are quite challenging when it comes to its usage.
In this blog, we are going to discuss some best content calendar templates for social media managers which can help you to plan and organize your post and content idea.
- Hootsuite Social Media Content Calendar: It is the strategic planning and organization of your upcoming content along with date and time with supporting information including links, hashtags, images, videos, mentions, reels audio and other specific features. It can be a document or a spreadsheet or even a part of your project management app. It offers numerous benefits including the organization of work which is itself is a big task. It gives you a visual structure of your upcoming projects. Apart from it, it aligns the content with the strategic goal. It identifies the gaps when you are either missing a post completely or just sorting type of post. You can create a perfectly streamlined social media calendar by starting with a social media strategy.
You may use social media analytics tools to figure out the content pillars and analyse the post performance. Afterwards, you can plan your content schedule. It may be weekly, monthly or biweekly. Whichever suits you and your team, you can choose as per your choice. Before the formation of content brainstorming and research is done for the content. Then, once the content is done, its scheduling is done. Performances are analysed through charting views, followers and engagement rates. Analytics tell you the type of content your audience wants more from you and what is not working for you. - HubSpot Social Media Content Calendar: Free download of this content calendar is available on both excel and Google sheet formats. It contains calendar templates for every platform including X, Facebook, LinkedIn, Instagram, Pinterest, TikTok, Snapchat, YouTube and other networks as well. It is a monthly planning calendar which schedule campaigns for every month of the year.
It contains a content repository which keeps a track record of your brand’s created content and hence enable you to reuse white papers, eBooks and modes across multiple platforms for different audience. It includes fields such as post type, publish time, audience as well as goals. It enables you to seamlessly integrate with hub spots marketing tools to automatically schedule your post. - Buffer Social Media Calendar Templates: Its free download is available in both PDF as well as Canva. It can be downloaded both weekly and monthly. It comes with a printable PDF version and has an editable Canva version. It is known for its simple and sleek design for scheduling post and keep a track of hashtags and other visuals. It is a good to go option for the solo creators and bloggers. It does not require any real time collaboration or automation support.
Buffer connects with Facebook, Instagram, TikTok, YouTube, LinkedIn, Twitter, Pinterest and many more. If you want to share the same post to multiple platforms then you can schedule the post in one go. Therefore, it is a time saver option for you. You can even create space for brainstorming and organize the data. The engagement tool can help you to manage the replies of comments and analyse tools in order to check in on metrics at a glance. - Sprout Social Downloadable Calendar Template: It is available as free download on Excel and Spreadsheet. It is designed for collaboration across various marketing teams. It includes columns for owners, status tracking, content pillars and platforms. It promotes collaboration, order and consistency. It also fosters visibility into your social strategy for stakeholders and collaborators. It ensures that all your content is aligned to a specified KPI. It also organizes content by customizable categories including product launches, blog post or even promotions. It can be edited which makes it scalable for agencies. You can pair it with analytics tool to drive more growth.
- Airtable Social Media Calendar Template: This social media calendar template comes free with Airtable account. If you are looking for managing multiple campaigns, then this platform can serve you as a saviour as it will reduce all the confusions and error by placing your content in an organized way. You can also attach images, checklist, character counts as well as approval status. It comes with dynamic views as it includes calendar gallery as well as grid. It has built-in analytics with a filtering option. This makes it a great choice for visual thinkers and collaborative team.
- Asana Social Media Calendar Template: This social media calendar template is available on Asana’s free plan. It comes with task-based layout along with due dates, tags, subtask and assignees. You can integrate this platform with Google Drive, Canva and slack. You can also customize your workflows, status as well as content types through this platform. This platform is ideal for teams who want structure and project management in a single place.
- ClickUp Social Media Calendar Template: It’s free as well as premium version is available on the platform. It has multiple views including calendar, list, bold as well as Gantt. You can get tags for platforms, campaigns, content type as well as status. You can set reminders, deadlines as well as recurring task. If you want to make a strategic planning then you can track your goal through this platform as it contains built in documents.
- Coda Content Calendar Template: It comes free with Coda account. You can combine this social media template with tables, documents as well as workflows. The content planning is based on a life cycle including idea, draft and then publishing. You can also short by channel, date as well as campaign type. It is good for complex planning across content format such as blogs, emails and other platforms as well.
- Teamwork Social Media Calendar Template: Teamwork Social Media Calendar template is basically a task based social media content planner where you can assign deadlines, responsibilities and work to specific team members. You can also track the level of content creation, make revisions and approval stages. It contains built-in project reporting for accountability and KPI. It is suitable for agencies managing multiple accounts.
- Canva Pro Content Planner: It comes with a subscription where you can get visual drag and drop calendar for scheduled post. You can also combine your post design as well as scheduling in a single platform. You can directly post to Instagram, Facebook, Twitter, LinkedIn as well as Pinterest. It is most suitable for those creators who prefer designing and scheduling tools at a single platform.
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