What happens when technology is utilized to suffusing gargantuan waves of change? How can one ensure tech disruption in favour of societal upliftment? Undeniably, technology and society share a complementary relation. On one hand, where societal scenarios stimulate the formation of new-fangled technologies, on the other hand, tech advancements carve a way for a major shift in shaping a better societal structure.
A perfect exemplar to showcase how tech innovations can facilitate effortless interaction and engagement for a societal cause is Frasil. It is a revolutionary software application that addresses a myriad of challenges encountered by people with disabilities to connect with modern-day devices and the internet. This one-of-akind application has been devised with the motive to assist such people with communication and living.
Fran Killoway is the iconic brain behind the constitution of this state-of-the-art app, where enormous inputs from people with disabilities have been included to be effectively relevant to ‘people with special needs’ across the globe. The exclusiveness of this AI-laced product is its immense candour, enriched with intuitiveness and intelligence of the system.
Frasil, being a phenomenal product, has been grabbing eyeballs across the business fraternity. Regarding this revolutionary offering, Dr. Thomas Reichert, the MD, Senior Partner and Chairman of The Practice Areas and Global Leader of Digital & Analytics, The Boston Consulting Group, Inc. has quoted, “This is a cutting edge disruptive technology that cannot be ignored and deserves your attention.”
Undeniably, Frasil’s exclusivity is quite commendable and worth mentioning. Its AI -based functionality ensures a customised, user-friendly interface to the relevant beneficiaries. Moreover, its flagship technology has been plugging away at the global issue of disability. Numerous studies claim that 15% of the world’s population has to live with disability, that is around 1.3 billion potential populace –a marketplace the size of China. This outstanding product can be best quoted as an expert system that is a reliable companion, tutor and friend, establishing empathy, rapport and bed work of trust to grant the people in need with required help in the most sophisticated manner.
EFFORTLESS DIGITAL ACCESSIBILITY TO ALL
All the technologies developed so far have not been perfectly relevant to the people with various kinds of disabilities. Most of the tech- based applications only target a fewer sections of the populace earlier. Since, Frasil pitched in to grant more accessibility to the technological advancements, the scenario has been changed. Owing to its intuitive interface and operational system, Frasil ensures each and every person with effective approachability to the digital and online tools.
INSIGHTS ON FLOURISHING START-UPS SCENARIO
As per Fran, prior to the time when pandemic was non-existent, there was a certainty about the moves of the innovators or disrupters. But now, the trends of start-up transformation have brought the waves of uncertainty, affecting the future around the pandemic. Soon, the new breed of innovative brains will be replacing the present start-ups dominating the market. Now, the entrepreneurial ventures are swift enough to make pace with the unprecedented scenarios in like no time. Owing to their agility, start-ups ensured to sail through the adversities of the crisis by making a unique approach to deal with the infrastructures. This positive transition of the entrepreneurial space is quite praiseworthy. Nonetheless, this adaptation of new-age methods of conducting the business will take away some of the gloss on the normal banter of a start-up, asserts Fran. She continues that it will be fascinating to witness the inception stories revealed by the new-fangled innovators such as –‘I built this widget in the garage’ or ‘in my lounge room’.
SYNERGY WITH THE MARKET TRENDS
With the paradigm shift in the start-ups scenarios, several out- of- the- box strategies are being created to be in harmony with changing market trends.
Being a leader at the forefront, Fran has carved a unique tactic to deal with wavering trends and to be honest, she don’t really worry about such uncertainties. She believes in breaking down the complex issues into simpler forms to deal with them singlehandedly.
When it comes to Frasil, she states that it is not just a technology subjected to normal vagaries of the relevant market. Rather it has become a reliable tech solution on which PLWD can place their faith blind-foldedly.
But, addressing those who are in dire need of making a difference by syncing with market trends, Fran reveals that there are 4 key aspects which should be considered as a priority in the ever-changing industry.
First is the sheer monitoring of the alignment of data proliferation with ever-changing privacy regulations that vary as per different jurisdictions. The second is to shield the personal as well as commercial spaces against the invasion of fraudsters and cybercriminals, which has become quite common in the digital space.
Then, considering the digital adoption is instrumental to survive the present competitive scenario. Fran considers it as a positive and revolutionary market trend as the majority of disruptive technologies have been proved beneficial adaptations, as per her 10 years of enriched industry experience.
The last one that needs to be taken into consideration is the faltering regulations as per different regional norms. This scenario is further complicated with different negotiating pathways of these regulations that are needed to be dodged within internal borders. This aspect needs a collaborative effort, including the support from regional authorities for better workflows to create a difference in multiple ways.
NAVIGATING THE WAVES OF UNPRECEDENTED CRISIS
Frasil has been proved to be an intuitive solution amidst the reigning chaos caused by the pandemic. Throughout the pandemic, team Frasil kept up with its oath to be substantive to its targeted audience. It was due to their dedicated efforts only that the management was able to bring on-board up to 70 employees even amidst the prevailing crisis. From ensuring in-house barista and chefs for safe consumables to appropriate disinfection routine, the company was highly cautious towards the security of the employees. No one was allowed to bring any edible item in the premises from the outside. For ensuring everyone with the uncontaminated consumables, they were offered free-of-cost meals with extreme precautions in terms of curtailing the risk of spreading the viral outbreak.
In case of any medical emergencies, Frasil made sure to provide appropriate assistance to its employees. Their cooperative efforts paid off pretty well in the form of enhanced revenue generation, when the world was facing extreme economic hardships.
